AusLeisure

The Belgravia Group’s Belgravia Kids initiative is set to open its sixth facility in Melbourne in January.

Branded as BK’s Gymnastics, the facility, which was acquired from Melbourne Gymnastics Centre, is co-located at Bialik College Gringlas Sports Centre in Hawthorn and is part of the Belgravia Group’s aim to help kids of all ages and abilities learn the foundations of fundamental movement skills in a fun and interactive way.   

Adding the Hawthorn site to the network, it’s expected that BK’s Gymnastics will be helping more than 2,800 children to live more active lives across Australia.

Belgravia Kids Gymnastics Chief Executive Mark Rendell said the team was thrilled to be taking over the site, especially after the challenging year that 2020 presented.

Rendell notes “it’s testament to the strength of the BK’s Gymnastics offering and the passion of our team that we’re able to open this site … after a year filled with unforeseen challenges and interruptions.”

BK’s Gymnastics has seen a major growth in memberships over the last two years; from mid-2019 until November 2020, the brand has recorded a 225% growth in memberships, with COVID having little effect on the enthusiasm of existing and new members.

Rendell adds “we can definitely see the model is working. We believe the attraction to gymnastics can be attributed to an interest in developing children’s core skills around movement through non-contact sports; skills like coordination and balance that set them up very well physically, regardless of what other activities and sports they pursue now or in the future – whether it’s soccer, football, tennis or golf.”

Moving into 2021, BKs plans to make gymnastics the primary focus of the BK’s model and will look to expand the number of company stores both locally in Victoria and interstate.

BK’s Gymnastics offers classes suitable for two to five year-olds; five to seven year-olds; and kids aged eight and over with locations at Bacchus Marsh, Bayside, Craigieburn, Hoppers Crossing, Noble Park (which offers gymnastics and swimming), Hawthorn, Marrickville (NSW) and a dedicated swim-only centre at O’Connor in WA.

BK’s Gymnastics aims to empower kids to live their best lives by helping them develop fundamental movement skills.

For more information visit: bkgymswim.com.au

Related Articles

22nd December 2020 - Sports Community acquired by Belgravia Group in bid to reverse post-COVID downturn in sport volunteers

18th December 2020 - Belgravia Leisure’s achievements in aquatic programs and facilities recognised at AUSTSWIM Awards

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

19th November 2020 - BelgraviaPRO to take on management of Coonamble Riverside Caravan Park

12th October 2020 - Belgravia Leisure secures Whittlesea City Council aquatic facilities management contract

18th August 2020 - Softball Australia becomes latest NSO to partner with Belgravia Group

17th July 2020 - Belgravia Foundation passes three years of operations

26th February 2020 - Belgravia Kids Chief Executive explains the acquisition of Jump! Swim Schools business

25th February 2020 - Belgravia Leisure helps more than 7000 Australians ‘Find their 30’ minutes of activity

20th December 2019 - Report reveals Belgravia Leisure’s excellence in water safety and social value

12th November 2019 - Swimming Australia and Belgravia Leisure partner to deliver activity and experience-based swim school teaching

1st October 2019 - Belgravia Group assumes ownership of additional JUMP! Swim Schools businesses

14th February 2019 - Belgravia Kids opens first facility in Melbourne’s Hoppers Crossing

31st October 2018 - New Belgravia Kids venture gets Victorian Government backing to improve activity levels among children

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.