Latest News

Back to Latest News back

 

ActiveXchange to stage free masterclass on how facilities can rebound from COVID

ActiveXchange to stage free masterclass on how facilities can rebound from COVID
September 21, 2021

Industry data analytics company ActiveXchange is to stage a free masterclass, open to any leisure facility, via online Zoom teleconference as of 1pm AEST tomorrow (22nd September).

Led by ActiveXchange Chief Executive, James Ellender, the Masterclass will explore the importance of thoroughly understanding customers and how to manage the shifting consumer behaviour, aimed at aiding plans for facilties to get members back when they reopens.

Commenting on the masterclass' content and challenges facing the industry, Ellender (pictured) stated "the pandemic has forced us to develop and adopt new habits in our day-to-day lives, especially in our exercise routine - new protocols, new exercise habits, everything is new

"Consequently, the way we look at our business and our consumers should also transition along with these new trends.

"As a result, centres have had to overcome numerous challenges with an ever-increasingly dynamic consumer market. Through both the review of their internal data and comparative analysis alongside quality aggregate data from the broader market, centres can generate a more detailed understanding of their daily operations, promote significant improvements and most importantly, understand and predict both current and future customers’ behaviour."

The masterclass will ealso xplore how membership data facilities already have can be combined with industry trends and insights to show the way forward out of lockdown.

Attendees at the masterclass will achieve these three takeaways:

  • Reinforce understanding of key trends to leverage coming out of lockdown
  • See what good looks like when it comes to memberships bouncing back
  • Know where to focus to maximise member lifetime value

Click here to register for the online ActiveXchange masterclass.

Related Articles

16th September 2021 - As vaccination rates increase ActiveXchange advises of COVID trends to empower decision making

10th September 2021 - SportWest announces data partnership with ActiveXchange

25th August 2021 - ActiveXchange partners with Sport and Recreation ACT to inform sector

23rd August 2021 - ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

29th July 2021 - Analysis of aquatic and fitness centres performance through June shows changing consumer behaviour

27th May 2021 - Changing look of usage of council-owned fitness facilities

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Ausfit

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Clubworx

Switch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…

read more

Fitness / Recreation / Technology / Wellness

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business