AusLeisure

Industry data analytics company ActiveXchange is to stage a free masterclass, open to any leisure facility, via online Zoom teleconference as of 1pm AEST tomorrow (22nd September).

Led by ActiveXchange Chief Executive, James Ellender, the Masterclass will explore the importance of thoroughly understanding customers and how to manage the shifting consumer behaviour, aimed at aiding plans for facilties to get members back when they reopens.

Commenting on the masterclass' content and challenges facing the industry, Ellender (pictured) stated "the pandemic has forced us to develop and adopt new habits in our day-to-day lives, especially in our exercise routine - new protocols, new exercise habits, everything is new

"Consequently, the way we look at our business and our consumers should also transition along with these new trends.

"As a result, centres have had to overcome numerous challenges with an ever-increasingly dynamic consumer market. Through both the review of their internal data and comparative analysis alongside quality aggregate data from the broader market, centres can generate a more detailed understanding of their daily operations, promote significant improvements and most importantly, understand and predict both current and future customers’ behaviour."

The masterclass will ealso xplore how membership data facilities already have can be combined with industry trends and insights to show the way forward out of lockdown.

Attendees at the masterclass will achieve these three takeaways:

• Reinforce understanding of key trends to leverage coming out of lockdown
• See what good looks like when it comes to memberships bouncing back
• Know where to focus to maximise member lifetime value

Click here to register for the online ActiveXchange masterclass.

Related Articles

16th September 2021 - As vaccination rates increase ActiveXchange advises of COVID trends to empower decision making

10th September 2021 - SportWest announces data partnership with ActiveXchange

25th August 2021 - ActiveXchange partners with Sport and Recreation ACT to inform sector

23rd August 2021 - ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

29th July 2021 - Analysis of aquatic and fitness centres performance through June shows changing consumer behaviour

27th May 2021 - Changing look of usage of council-owned fitness facilities

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth

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