Latest News

Back to Latest News back

 

ActiveXchange to stage free masterclass on how facilities can rebound from COVID

ActiveXchange to stage free masterclass on how facilities can rebound from COVID
September 21, 2021

Industry data analytics company ActiveXchange is to stage a free masterclass, open to any leisure facility, via online Zoom teleconference as of 1pm AEST tomorrow (22nd September).

Led by ActiveXchange Chief Executive, James Ellender, the Masterclass will explore the importance of thoroughly understanding customers and how to manage the shifting consumer behaviour, aimed at aiding plans for facilties to get members back when they reopens.

Commenting on the masterclass' content and challenges facing the industry, Ellender (pictured) stated "the pandemic has forced us to develop and adopt new habits in our day-to-day lives, especially in our exercise routine - new protocols, new exercise habits, everything is new

"Consequently, the way we look at our business and our consumers should also transition along with these new trends.

"As a result, centres have had to overcome numerous challenges with an ever-increasingly dynamic consumer market. Through both the review of their internal data and comparative analysis alongside quality aggregate data from the broader market, centres can generate a more detailed understanding of their daily operations, promote significant improvements and most importantly, understand and predict both current and future customers’ behaviour."

The masterclass will ealso xplore how membership data facilities already have can be combined with industry trends and insights to show the way forward out of lockdown.

Attendees at the masterclass will achieve these three takeaways:

  • Reinforce understanding of key trends to leverage coming out of lockdown
  • See what good looks like when it comes to memberships bouncing back
  • Know where to focus to maximise member lifetime value

Click here to register for the online ActiveXchange masterclass.

Related Articles

16th September 2021 - As vaccination rates increase ActiveXchange advises of COVID trends to empower decision making

10th September 2021 - SportWest announces data partnership with ActiveXchange

25th August 2021 - ActiveXchange partners with Sport and Recreation ACT to inform sector

23rd August 2021 - ActiveXchange’s data on facility reopening to feature at Virtual Fitness Summit

29th July 2021 - Analysis of aquatic and fitness centres performance through June shows changing consumer behaviour

27th May 2021 - Changing look of usage of council-owned fitness facilities

11th May 2021 - ActiveXchange partners with Royal Life Saving to deliver water safety data

29th April 2021 - Australian College of Physical Education and ActiveXchange announce partnership agreement

29th March 2021 - ActiveXchange reveals new initiatives as part of Federal Government-backed scale-up

26th February 2021 - Global Leisure Group teams with ActiveXchange and SportsEye New Zealand

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

14th December 2020 - ActiveXchange puts data analytics at the fingertips of 18 NSW sporting bodies

30th November 2020 - ActiveXchange highlights the need for targeted and collaborative efforts to meet financial challenges

5th November 2020 - ActiveXchange’s data analysis to expand VICSWIM program and help children get back to swimming

7th September 2020 - ActiveXchange and the SportsEye Network’s work to be enhanced by Federal Government funding

20th August 2020 - ActiveXchange leadership appointments look to drive expansion and growth


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business