Latest News

Back to Latest News back

 

WTTC launches new report on tourism’s future in the wake of COVID-19

WTTC launches new report on tourism’s future in the wake of COVID-19
September 28, 2020

The World Travel and Tourism Council (WTTC) has unveiled a new report that explores the implications of the trends for each of four key Travel and Tourism stakeholders: travellers, businesses, workforce, and communities.

The report offers recommendations on how the Travel and Tourism sector can ensure a more seamless recovery which include promoting domestic and regional travel – stating that to capitalise on the initial recovery, governments, tourism boards and organisations should direct their early marketing and promotional efforts to incentivise domestic and regional travel.

WTTC recommends that governments should also prepare and provide early marketing and promotional incentives to stimulate the earliest possible regrowth and recovery of internal travel and tourism.

WTTC, which represents the global Travel and Tourism private sector, worked closely with Oliver Wyman, a global management consulting firm, along with a number of WTTC’s members from key areas of the Travel and Tourism sector, to compile the report.

The report emphasises the importance of taking a global coordinated approach to recovery: enhancing the current seamless travel experience, embracing the integration of new technologies and enacting global protocols for health and hygiene to ultimately rebuild the confidence of travellers.

Notably, it highlights the need for public and private sector to work together to recover the millions of jobs impacted, rebuild traveller confidence, and build the sector’s resilience.

The report stresses that, as we re-imagine the future of Travel and Tourism and explore policy recommendations, four macro-trends are expected to lead the way through recovery and beyond: demand evolution, health and hygiene, innovation and digitisation, and sustainability.

More than nine out of 10 (92%) consumers trust personal recommendations with regards to health and hygiene, and 69% of travellers cite cleanliness as a critical component of a travel brand’s crisis response, and it is expected that travellers will continue to pay heightened attention to health and hygiene even after there is a COVID-19 vaccine.

This signifies a need for destination readiness, as consumers’ priorities evolve, along with the need to adopt new protocols for health and safety measures to keep up with the demand evolution we are seeing.

Digitisation has been paramount during the COVID-19 pandemic. Given the shift to remote working, as well as lockdowns around the world, there has been a rapid shift towards digitisation, with people increasingly feeling comfortable with a touchless travel experience. The report reveals that it is here to stay with almost half (45%) of travellers saying they are ready to move from paper passports to a digital identity.

From widespread unemployment and anti-racism movements, to the restoration of natural habitats, the world has been reinvigorated to tackle social, environmental, and institutional sustainability. Furthermore, almost three quarters (73%) of consumers state they are taking note of brands that are making a difference during COVID-19, showing that growing attention is being paid to sustainability.

WTTC President and Chief Executive, Gloria Guevara advises “This comprehensive research paves the road to recovery for the Travel and Tourism sector. While there is still work to be done, this gives us insight into how we can best approach recovery and offers a vision and hope to the sector. It is crucial that we continue to learn from previous crises and come together in a coordinated way to make a real difference in reducing both the economic and human impact.

“The economic pain and suffering caused to millions of households around the world, who are dependent upon Travel and Tourism for their livelihoods, is evident.

“We strongly believe that by working as and by taking a coordinated approach, we can beat COVID-19 and return to safe travels with world class standards of hygiene to travellers and regenerate the jobs and livelihoods of the 330 million people who worked in the sector before COVID-19.”

Matthieu De Clercq, Partner at Oliver Wyman adds “the Travel and Tourism sector already accounts for one in 10 jobs globally, and will continue to be critical to the economic development of many economies. Creating inclusive opportunities for women, youth and minorities alike does not only make sense economically, but is also what tourists of the future want, especially post-COVID.

“It is imperative to move beyond the crisis and continue to support systemic change in the industry to enhance its resilience to future shocks and improve its positive socio-economic positive impact.”

The report offers recommendations on how the Travel and Tourism sector can ensure a more seamless recovery. These include:

•Border openings and repatriation:  A harmonised approach to remove travel restrictions, with a previous risk assessment in place, as well as standardised contact testing and tracing requirements at departure.

•Define common health and safety standards: The public and private sector should jointly agree on the implementation of health & safety standards across industries within Travel & Tourism.

•Strengthen worker support schemes: Provide payroll protection and wage subsidies as well as general consumer stimulus cheques and tax payment deferrals.

•Incentivise travel: Introduction of consumer incentives for travel spending, starting with domestic travellers and expanding to regional and international as quickly as possible and appropriate.

•Promote tourism starting with domestic and regional travel: To capitalise on the initial recovery, governments, tourism boards and organisations should direct their early marketing and promotional efforts to incentivise domestic and regional travel. Importantly, they should also prepare and provide early marketing and promotional incentives to stimulate the earliest possible regrowth and recovery of internal travel and tourism.

•Extend digital infrastructure to rural destinations: Investment in digital infrastructure of emerging destinations and remote areas will be critical, as well as enhancing digital skills within local communities.

•Integrate digital identities: Accelerating the adoption of digital identities and solutions will be key to maximise accuracy for health and safety protections, while reducing bias in border control and expediting the movement of passengers.

•Rethink the workplace: The rapid shift to remote work will require the public and private sectors to come together to determine how to optimise the new working arrangements.

•Stimulate sustainability practices: Develop and provide incentives to encourage the implementation of sustainability measures within the private sector.

WTTC has continually been at the forefront in leading the private sector in the efforts to rebuild global consumer confidence and encourage the return of Safe Travels.

According to WTTC’s 2020 Economic Impact Report, during 2019, Travel and Tourism was responsible for one in 10 jobs (330 million in total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.

To download the report click here 

WTTC report recommends promoting tourism starting with domestic and regional travel. Image top: Hutt Lagoon courtesy of Tourism Western Australia and image above Sydney Visitor Collective campaign promoting domestic tourism

Related Articles

21st September 2020 - ATEC aligns with WTTC Safe Travel protocols  

19th September 2020 - The Philippines revealed as 100th destination to receive WTTC Safe Travels stamp

4th September 2020 - WTTC launches Safe Travels protocols for adventure tourism

16th August 2020 - WTTC calls for leadership from Australian Government to save tourism

25th July 2020 - Dubai and Indonesia are latest recipients of WTTC Safe Travels stamp

9th June 2020 - Global tourist destinations sign up to the WTTC  global safety and hygiene stamp

28th May 2020 - WTTC launches world’s first global safety stamp

13th May 2020 - Trip.com Group to oversee WTTC initiative to help revive tourism sector

1st May 2020 - WTTC outlines ‘the new normal’ when travelling resumes

23rd April 2020 - WTTC calls on G20 leaders to coordinate recovery for the tourism industry

17th April 2020 - WTTC commends global tourism industry for helping during COVID-19

20th September 2019 - WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

10th April 2019 - WTTC launches tourism best practices toolkit to inform governments

9th April 2019 - Cambodian sustainable tourism initiative congratulates WTTC award winners

8th April 2019 - WTTC recognises sustainable tourism excellence with 2019 Awards

23rd March 2018 - WTTC says one in five of all new jobs created globally in 2017 are attributable to tourism

13th June 2017 - New WTTC research shows global tourism supports twice as many jobs as the financial sector

27th September 2016 - WTTC calls for global tourism to become more accessible

7th April 2016 - WTTC Head urges Governments not to close borders in response to terrorism

25th April 2014 - Sustainable tourism celebrated at WTTC Tourism for Tomorrow Awards

10th January 2014 - WTTC 2014 Global Summit in China to address ‘Changing world, new perspectives’

11th September 2013 - WTTC and Tony Blair issue challenge to engage with Asia’s booming tourism industry

21st August 2013 - Tony Blair to address WTTC Asia Summit in Seoul


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business