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WTTC launches world’s first global safety stamp

WTTC launches world’s first global safety stamp
May 28, 2020

The World Travel and Tourism Council (WTTC) has launched the world’s first global safety and hygiene stamp to recognise safe travel protocols around the world.

The specially designed stamp will allow travellers to recognise governments and businesses around the world which have adopted health and hygiene global standardised protocols – so consumers can experience ‘Safe Travels’.

The landmark move by WTTC, which represents the global Travel & Tourism private sector, has also received the backing of the influential United Nations World Tourism Organization (UNWTO).

Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, restaurants, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented.

Destinations will also help to award the stamp of approval to local suppliers.

The launch of global protocols to boost the Travel & Tourism sector have been embraced by over 200 Chief Executives including some of the world’s major tourism groups.

Trip.com and Expedia have also supported WTTC’s initiative to reassure travellers and bring back confidence to Travel & Tourism.

WTTC President and Chief Executive, Gloria Guevara advised “we are delighted that UNWTO are supporting the private sector global protocols and our efforts as public-private collaboration is critical to ensure a faster recovery.

“We have learned from past crises that global standard protocols and consistency provides confidence for the traveller. Our new global safety stamp is designed to help the rebuild consumer confidence worldwide.

“We are excited that Saudi Arabia, which is Chair of the G20 tourism group, as well as popular destinations such as Cancun, one biggest destinations in the world, Portugal, one of the fastest growing countries in Europe and the holiday cities of Barcelona and Seville, among others, are among the first destinations to back the stamp and implement global standard protocols to recover faster.”

Guevara added “now travellers will be able to recognise the businesses and destinations worldwide which have adopted the new set of global protocols that will encourage the return of ‘Safe Travels’ around the world. It will, in turn, help the Travel & Tourism sector to reopen for business and move in a coordinated approach.

“For the first time ever, the global private sector has rallied around Safe Travels protocols which will create consistency across the sector. Implementation by governments around the world will restore much-needed confidence in order to restart the Travel & Tourism industry.”

UNWTO Secretary-General, Zurab Pololikashvili noted “we welcome WTTC’s global safety stamp and Safe Travels protocols and its contribution to restoring confidence. This is key to build trust and we will only succeed if we work together.

“Public and private sector collaboration are of the essence here and we are happy to be working together with WTTC on the post COVID-19 recovery, and value their contribution to UNWTOs Global Crisis Committee, where we gather other leading private sector bodies, our members and key UN agencies.  

“We are united in the common goal of tourism’s come-back to generate benefits going far beyond our sector. Trust and tourism will catalyse consumer demand, investments and jobs, thus generating opportunities for all.”

Saudi Arabia Minister of Tourism, Ahmed Al-Khateeb also advised “as Chair of this year’s G20 Tourism Track, we are putting public-private cooperation at the heart of international efforts for a swift recovery. The WTTC’s new Safe Travels global protocols are an essential step on that path to recovery, by helping to provide consistency and reassurance for travellers.”

WTTC and all its Members from around the world have the safety and hygiene of travellers as their top priority.

Last week WTTC launched the first of its range of new worldwide measures that were part of its Safe Travels protocols to rebuild consumer confidence and encourage the restoration of the global Travel & Tourism sector.

They provide consistency to destinations and countries, as well as guidance to travel providers and travellers about the new approach to health, hygiene, deep cleansing and physical distancing, in the post COVID-19 world.

Detailed discussions took place with numerous key stakeholders and organisations to ensure maximum buy-in, alignment and practical implementation, to set clear expectations of what travellers may expect travelling in the “new normal” before the vaccine is available.

The protocols are also being defined following the experience of WTTC members in dealing with COVID19 and based on the best available medical evidence.

It also follows guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC).

WTTC collaborated with international organisations such the International Air Transport Association (IATA), Airports Council International (ACI), and Cruise Lines International Association (CLIA) to ensure alignment across the sector.

Evidence from WTTC’s Crisis Readiness report, which looked at 90 different types of crises in the last 20 years, highlights the importance of public-private cooperation and the implementation of standardized protocols.

According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.

WTTC has created nine overarching principles & objectives for the Travel & Tourism Sector in the post-lockdown and recovery stage: 

1.         Have the sector lead the definition of industry regulation as Travel & Tourism moves from crisis management to recovery

2.         Put the safety, health and security of travellers and the Travel & Tourism workforce at the core of the development of global standards

3.         Ensure coherence in the approach and development of new global standards through a coordinated, collaborative, and transparent approach within the Travel & Tourism sector

4.         Share harmonised and consistent standards and guidelines across destinations and countries.

5.         Collaborate with key actors across the Travel & Tourism supply and value chain to ensure readiness to restart operations

6.         Ensure standards and guidelines implemented are aligned with governmental and public health requirements and supported by medical evidence.

7.         Rebuild trust and confidence with travellers through effective communication & marketing; letting them know the protocols and guidelines implemented and assurances available to keep them safe.

8.         Relax and lift travel restrictions once the public health threat has been contained.

9.         Advocate for the implementation of enabling policies from financial relief to visa facilitation and incentives to destination promotion to support the recovery and demand re-generation for the sector.

For full details about “Safe Travels”, please visit wttc.org

Related Articles

13th May 2020 - Trip.com Group to oversee WTTC initiative to help revive tourism sector

1st May 2020 - WTTC outlines ‘the new normal’ when travelling resumes

23rd April 2020 - WTTC calls on G20 leaders to coordinate recovery for the tourism industry

17th April 2020 - WTTC commends global tourism industry for helping during COVID-19

20th September 2019 - WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

10th April 2019 - WTTC launches tourism best practices toolkit to inform governments

9th April 2019 - Cambodian sustainable tourism initiative congratulates WTTC award winners

8th April 2019 - WTTC recognises sustainable tourism excellence with 2019 Awards

17th January 2019 - Cambodian Camp chosen as a finalist in WTTC Tourism Awards

12th December 2018 - WTTC highlights role of tourism in attaining a carbon neutral world by 2050

4th September 2018 - Entries open for 15th edition of WTTC Tourism for Tomorrow Awards

14th August 2018 - WTTC research shows tourism generated 18% of New Zealand’s GDP in 2017

26th April 2018 - WTTC and UN Climate Change in new partnership to tackle global warming

21st April 2018 - WTTC recognises sustainable tourism excellence with 2018 Awards

23rd March 2018 - WTTC says one in five of all new jobs created globally in 2017 are attributable to tourism

19th January 2018 - 2018 Tourism for Tomorrow Awards Finalists announced by WTTC

21st October 2017 - WTTC calls on tourism to embrace sustainability reporting


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