Latest News

Back to Latest News back


ATEC aligns with WTTC Safe Travel protocols  

ATEC aligns with WTTC Safe Travel protocols  
September 21, 2020

The Australian Tourism Export Council (ATEC) has aligned with the World Travel & Tourism Council (WTTC) to issue Australian tourism businesses with the globally recognised ‘Safe Travel’ stamp.

The stamp developed by WTTC to recognise businesses which adopt standardised health and hygiene protocols.

WTTC recently announced that in just three short months, 100 destinations are now using its ‘Safe Travels’ stamp, with the Philippines becoming the official 100th destination. The widespread adoption of the stamp demonstrates that WTTC and all its global members have the safety and hygiene of travellers as their top priority.

The stamp, which was developed in order to help restore confidence in travellers and work to revive an ailing Travel and Tourism sector, is now also being used by many more major holiday destinations such as the Maldives, Bermuda, Namibia, Uganda and Montenegro.

ATEC has incorporated the Safe Travel branding - designed as a recognisable health and safety trademark for consumers globally - into its COVID Ready program.

ATEC Managing Director Peter Shelley advises “ATEC has developed the rigorous, sector specific ‘COVID Ready’ program which aligns with the standards defined by the WTTC. The ATEC program enables tourism businesses to identify COVID risk points within the customer journey and implement risk management solutions, all of which are captured in a COVID Ready plan aligned with state and national regulatory requirements.

“ATEC has incorporated the WTTC Safe Travels branding as part of our Tourism Trade Checklist which recognises businesses who have completed and uploaded a COVID Ready Plan. The WTTC Safe Travel global branding is another level of recognition which will assist Australian tourism businesses to stand out in the international marketplace.

“As an organisation with the authority to endorse tourism businesses, ATEC is able to connect Australian tourism businesses with global Safe Travel protocols which quickly verifies a business’s compliance.”

Over the past few months ATEC has been developing a comprehensive strategy to meet the needs of the industry and expectations of the global traveller once international borders open.  The strategy, titled #TravelSafeAustralia includes three components working together to ensure quality COVID Safe experiences, the components include;

•             COVID Ready suppliers – all suppliers servicing the international market have completed and uploaded a COVID Ready plan into ATEC Tourism Trade Checklist portal and have received the WTTC Safe Travels stamp and ready for international visitors.

•             COVID Risk Reduction – an alignment with goPassport biometric risk management system, a comprehensive, real-time COVID-19 alert system for inbound international travellers.

•             COVID Safe Managed Travel - Australian based inbound tour operators (ITOs) taking accountability for the COVID Safe travel of international visitors from arrival to departure.

#TravelSafeAustralia is a leading strategy to re-engage international travellers in a safe and structured way, delivering a strong and clear message around both our expectations and responsibilities in mitigating the risk of COVID in our community and for visitors.

Shelley adds “we are pleased to be able to connect to the global Safe Travel program in supporting the WTTC in its work to ensure the safety of the global travel workforce and travellers as the sector shifts to a new normal.”


Related Articles

19th September 2020 - The Philippines revealed as 100th destination to receive WTTC Safe Travels stamp

4th September 2020 - WTTC launches Safe Travels protocols for adventure tourism

16th August 2020 - WTTC calls for leadership from Australian Government to save tourism

25th July 2020 - Dubai and Indonesia are latest recipients of WTTC Safe Travels stamp

23rd June 2020 - ATEC warns domestic travel not a simple fix for Australia’s tourism industry

9th June 2020 - Global tourist destinations sign up to the WTTC  global safety and hygiene stamp

28th May 2020 - WTTC launches world’s first global safety stamp

13th May 2020 - ATEC highlights the harsh reality of a tourism industry in crisis

13th May 2020 - Group to oversee WTTC initiative to help revive tourism sector

1st May 2020 - WTTC outlines ‘the new normal’ when travelling resumes

30th April 2020 - ATEC part of new Tourism Restart Taskforce to strengthen industry COVID-19 response

23rd April 2020 - WTTC calls on G20 leaders to coordinate recovery for the tourism industry

22nd April 2020 - ATEC considers diverse and competitive airlines to be critical to Australian tourism

17th April 2020 - WTTC commends global tourism industry for helping during COVID-19

6th March 2020 - ATEC highlights the ongoing threat of Coronavirus to export tourism industry

17th January 2020 - ATEC emphasises the need for positive messages to international tourists

20th September 2019 - WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

10th April 2019 - WTTC launches tourism best practices toolkit to inform governments

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues


BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business