GEOFF NINNES FONG AND PARTNERS
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…
read moreAiming to enhance its members' experience, retention and engagement, Virgin Active has chosen South African-based company Comarch as its new loyalty solution provider.
Looking to make a healthy lifestyle more straightforward and accessible for its members, the move follows the group launching its new Virgin Active App and Virgin Active Rewards program, offering access to a one-stop shop for class bookings, expert advice, and online workouts.
Within the App, the Comarch Loyalty Management platform is a fully integrated rewards program. Introducing the program, Virgin Active Group Chief Executive, Dean Kowarski advised “we built the new app with our members' experience in mind, focusing on how we can further immerse and assist them on their wellness journey.
“We recognise that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members.”
As a global provider with more than 30 years of industry experience, Comarch provided an efficient and highly-engaging loyalty program.
Comarch Sales Director, Jakub Socha explained “the company is happy to partner with such a large-scale, health-focused enterprise and has a good idea of how to strengthen its digital presence.
“I am extremely proud that Virgin Active not only chose our loyalty solution but also decided to host it in one of our data centre.
“The close collaboration between the two teams is ongoing, and I am excited about what lies ahead and the value we will provide to Virgin Active Rewards members.”
From its administrative base in South Africa Virgin Active operates more than 230 clubs in eight countries including Australia, Italy, Singapore, Thailand and the United Kingdom.
Images: Reformer Pliates at Virgin Active (top) and Virgin Active Group Chief Executive Dean Kowarski (below).
22nd March 2022 - Virgin Active announces new chief executive appointment
3rd March 2021 - Sydney Opera House partners with Virgin Active Health Clubs to deliver four-week fitness series
20th March 2020 - Virgin Active closes Singapore gym after two positive Coronavirus tests
11th December 2019 - Virgin Active Health Clubs open latest location at Sydney’s Bondi Junction
28th November 2019 - Virgin Active opens new club in Sydney’s St Leonards
9th August 2019 - Virgin Active opening four new clubs in Sydney
14th May 2019 - Women In Fitness Association welcomes Virgin Active South East Asia as first global club partner
17th July 2018 - Virgin Active reports 13% global revenue growth through 2017
8th May 2018 - Virgin Active Health Clubs reveals over half of UK members using wearables to enhance workouts
14th March 2018 - The ‘gym of the future’ to open at Virgin Active Barangaroo
8th February 2018 - Gladstone software helps Virgin Active customise the fitness experience
9th January 2018 - Reformer studio upgrades at Sydney’s Virgin Active Pitt Street
11th September 2017 - New Virgin Active concept to open at Sydney’s Barangaroo
27th March 2017 - Virgin Active’s new Bangkok club taps into high-end fitness market
19th January 2017 - Virgin Active launches global marketing campaign
6th January 2016 - Virgin Active delivers Precision Nutrition
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