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Virgin Active launches global marketing campaign

Virgin Active launches global marketing campaign
January 19, 2017

Virgin Active has launched its first-ever global marketing campaign, which focuses on the fitness club group’s innovative approach to cycling, yoga and floor training.

The Go There campaign will run across 10 countries in four continents, and introduced the audience to its multiple group exercise classes, including its The Pack cycling concept, and functional training floor innovation The Grid.

It will also project its “wide range of facilities”, including pools and changing rooms.

A statement from Virgin Active advised that the campaign positions the company as “the partner to help anyone feel the positive mental, emotional and physical benefits of exercise”.

Advertisements will be seen through broadcast and video on demand channels, as well as cinema, billboard, mobile and social media.

Virgin Active Chief Marketing Officer Clare Gambardella stated “we wanted to focus on what keeps our members motivated all year around.

“For many it’s the fantastic feeling that exercise can inspire – whether it’s getting fired up in cycle classes, feeling grounded in a yoga session, or the satisfaction of knowing that they’re beating their personal best on the gym floor.”

17th January 2017 - VIRGIN SPORT ANNOUNCES FIRST INTERNATIONAL EVENTS

26th August 2016 - VIRGIN ACTIVE EXPANDS PRESENCE IN THAILAND WITH SIAM DISCOVERY CLUB OPENING 

2nd June 2016 - VIRGIN ACTIVE TO OPEN 30 FITNESS CLUBS IN SINGAPORE AND THAILAND

6th January 2016 - VIRGIN ACTIVE DELIVERS PRECISION NUTRITION

20th September 2015 - BRANSON ACKNOWLEDGES KEY PEOPLE BEHIND THE EXPANSION OF VIRGIN ACTIVE 

14th September 2015 - VIRGIN ACTIVE RAMPS UP GROWTH PLANS IN AUSTRALIA AND EAST ASIA

3rd August 2015 - VIRGIN ACTIVE OPENS NEWEST CLUB ON COLLINS STREET IN MELBOURNE

 


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