Latest News

Back to Latest News back

 

Victorian performing arts community launches advertisement backing COVID-19 vaccinations

Victorian performing arts community launches advertisement backing COVID-19 vaccinations
July 20, 2021

The Melbourne Symphony Orchestra backed by members of Victoria’s performing arts community has launched an advertisement encouraging people to get vaccinated against COVID-19.

Encourages people to join the "ensemble effort" to get vaccinated, the Orchestra’s 'Performance of a Lifetime' campaign features performers such as Deborah Cheetham, Tim Minchin, Meow Meow and Virginia Gay, as well as artists from the Australian Ballet, Melbourne Symphony Orchestra and Melbourne Theatre Company.

Produced in collaboration with Arts Centre Melbourne, the video aims to encourage people to roll up their sleeves, get vaccinated and keep the community safe and "keep our loved arts and entertainment industry alive".

With the performing arts one of the worst-hit industries during the pandemic, artists in the video advise “we know it's been hard stuck inside for COVID lockdowns, it's been hard for us too. Performing at home just isn't the same.

"Every week, Victoria's arts community comes together to give you the performance of a lifetime. And now it's your turn.

“We need you to come together and get vaccinated as soon as you're eligible, to give us the performance of a lifetime."

The video also features artist and academic Priya Srinivasan, saying “let's give COVID its final curtain call.”

Praising the performing arts community for its leadership, Victorian Creative Industries Minister Danny Pearson said in statement “this campaign is a clever and creative way of encouraging audiences to play their role and get vaccinated.

"If you can get vaccinated, please book in or visit a hub - the sooner we get vaccinated, the sooner we can get back to doing the things we love."

The video also includes Arabic, Cantonese, Greek, Hindi, Italian, Mandarin, Punjabi and Vietnamese captions.

A second video, produced by the Victorian Council of Social Services, features medical professionals and ordinary Victorians waiting to "get back to the good things", like weddings, junior sports and being able to visit their loved ones.

The campaigns follow the Federal Government last week releasing a new COVID-19 awareness TV advertisement, depicting a young woman with the virus struggling to breathe.

Praising the video for their positive and motivational tone, Victoria's Chief Health Officer, Brett Sutton noted "I don't think we need to push people to vaccinate, there's a lot of people who are ready to step up, but something that frames it in a way that makes people see exactly the world that we're trying to move to is a good thing.”

Related Articles

15th July 2021 - Victorian Government launches new creative industries strategy

14th July 2021 - NSW Government to offer Coronavirus support to the arts and employees

13th July 2021 - Vaccine Passport could be on Phones by December

8th July 2021 - VMA says Australia getting vaccinated is the key to live entertainment industry’s road to recovery

7th July 2021 - Should the leisure industry play a role in Australia’s vaccine rollout?

6th July 2021 - New Australia Council research explains digital arts engagement

1st July 2021 - West HQ’s Coliseum theatre to host inaugural performance convention

20th June 2021 - Vaccines to play a key role in leisure industry recovery

4th June 2021 - Return of international tours vital for Australia’s entertainment venues and promoters

2nd June 2021 - Theme park tickets and airline rewards offered as incentives for vaccination uptake

1st June 2021 - Year of cancelled performances sees Opera Australia post $7.1 million loss

31st May 2021 - Tickets on sale for first performance at reopening Theatre Royal Sydney

28th May 2021 - NIDA to host Australian Performing Arts Exchange in September

20th May 2021 - Federal Government allocates new emergency funding to leading arts organisations

10th May 2021 - Planning underway for first season at Goulburn Performing Arts Centre

26th March 2021 - Just 26% of Federal Government’s June 2020 arts rescue package has been spent

19th March 2021 - Live Performance Australia calls for 100% capacity in all live entertainment venues

11th February 2021 - Darwin Entertainment Centre stages 89 performances since July reopening

3rd February 2021 - Opera Australia leads performing arts industry in COVIDSafe performance practices

28th January 2021 - Frozen the Musical at Sydney’s Capitol Theatre a model for future global performances

19th November 2020 - South Australian COVID-19 circuit breaker sees Adelaide Festival Centre cancel all performances

18th November 2020 - Live Performance Australia releases updated Ticketing Code of Practice

7th July 2020 - Creative Victoria launches new grant program to help music venues during lockdown

1st July 2020 - Creative Victoria continues to roll out support packages for creative industries

11th July 2019 - Arts Centre Melbourne ready to host 19th Annual Helpmann Awards


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business