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New Chief Executive appointed at Tourism Tropical North Queensland

New Chief Executive appointed at Tourism Tropical North Queensland
August 15, 2019

Tourism industry professional Mark Olsen, who has been driving Brisbane’s 2031 vision as a destination, has been appointed Chief Executive of Tourism Tropical North Queensland (TTNQ).

The Head of Tourism and Property Investment at Brisbane Marketing, Olsen will arrive in Cairns by the end of September for a two-week handover period before Chief Executive Pip Close departs on 16th October.

TTNQ Chair Wendy Morris said Olsen was very familiar with the region, having started his career in destination management as the regional manager for Tropical North Queensland at Tourism and Events Queensland 20 years ago.

Morris advised: “He was the founding chair of the Savannah Way, served on the Queensland Heritage Trails Network Project Steering Committees for Laura, Chillagoe, Hou Wang Temple and Mamu Tropical Skywalk, and worked on experience development plans for the Great Barrier Reef and the Wet Tropics.

“As General Manager of Consulting at EarthCheck from 2008-2018, Mark worked extensively with the industry in TNQ, across Australia and globally in growing aviation access, experience development, design and delivery of major investments, and destination and experience marketing.”

Olsen commented that he was thrilled to have the opportunity to work with the team at TTNQ, the industry, and many long-term colleagues at this important time for the region: “Tropical North Queensland has always been a global leader for creating new visitor experiences and leading the agenda on sustainable tourism.

“I’m excited by the opportunity to bring my experience from 10 years at Tourism and Events Queensland and the past decade working with leading destinations globally that have embraced the TNQ approach.

Olsen added: “The global travel market is changing so rapidly, making it an opportune time for innovative regions like TNQ with its reputation for awesome nature-based activities, authentic Indigenous experiences and adventurous spirit.

“Customers want to make a real connection through authentic experiences that they can’t do anywhere else and they want to travel sustainably – Tropical North Queensland easily ticks those boxes.”

Related Articles

31st July 2019 - Tourism Tropical North Queensland partnerships help Chinese visitors gain insight into Green Island

10th July 2019 - Queensland Government commits $4.5 million for Far North tourism 

19th March 2019 - Three companies shortlisted to develop Cairns Global Tourism Hub 

18th March 2019 - Cairns tourism industry leaders call for changes to marketing of Far North Queensland

23rd January 2019 - Cairns Convention Centre Generates $80 million in spending in 2018

18th October 2018 - Cairns Communications consultant Liz Inglis wins Australasian Leisure Management media executive award

6th July 2018 - New data shows tourism a key driver of Queensland’s economy

13th June 2017 - Award-winning Cairns tour operator joins Tourism and Events Queensland Board

24th April 2017 - New Chief Executive at Tourism Tropical North Queensland

25th July 2016 - Tropical North Queensland highlights new infrastructure investment

6th October 2015 - Tropical North Queensland eclipses 2015 tourism expenditure targets

11th June 2015 - Tourism industry stalwart appointed TTNQ chair


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