Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Sports Commission to rebrand as Sport Australia
The Australian Sports Commission is to be given new branding and a new agenda as Sport Australia.
Announced today as part of an ambitious agenda to make Australia the most active sporting nation in the world, the new look national sporting body is to launch a fresh marketing and community creative platform, 'Move It', as part of a remit to implement the Sport 2030 plan and promote sports and activity across Australia.
Sitting within the Federal Department of Health, Sport Australia will take its branding cues from the five stripes motif used by the Australian Institute of Sports (AIS), the peak high-performance sporting body, and representing the five Olympic rings.
Federal Minister for Sport Bridget McKenzie unveiled the Sport Australia entity as part of the Australian Government’s national sport plan.
Sport Australia, working alongside high performance leader the Australian Institute of Sport, will aim to provide a coordinated approach to sport from grassroots participation to international competition.
Its expanded vision will also include an enhanced role to increase physical activity among Australia’s increasingly sedentary population.
Sport Australia Chair John Wylie welcomed the release of Sport 2030, stating it “provides a roadmap for future success for sport in this country”.
Wylie advised “Sport Australia will lead the implementation of Sport 2030, to create an even better and more successful national sports sector.
“If we get it right we know that in 2030 sport will continue to be a key point of national pride, our Olympic and Paralympic teams and national sporting teams will continue to achieve podium success and our athletes and their journeys will be a source of inspiration for the next generations.
“Our goal is for Australia to be a healthy and successful sporting nation, known for our integrity, vibrant participation base, thriving sports organisations and world-leading sports industry, as well as our elite competitive results.
“There is no doubting the opportunity for Australia. This plan and its implementation will give us a strong basis for long term success.”
Sport 2030 has set a target to reduce physical inactivity in Australia by 15% by 2030, with Sport Australia Chief Executive, Kate Palmer saying the organisation’s goal was to get the nation moving.
Palmer stated “we want to move bodies, move lives, and build a healthier, happier Australia through sport and physical activity.
“Sport Australia isn’t just a brand change, this is our chance for generational transformation. If we don’t intervene then, on current trends, sport participation is set to drop (significantly) in the next 18 years.
“One in two Australian adults, and eight in 10 children, are not sufficiently active. One study predicts Australia could face $88 billion of extra health and social costs over the next 10 years if people don’t get moving. Australia’s growing inactivity and obesity problems aren’t new, but we need new approaches to these issues.
“We need to inspire and empower Australians to get active, to help them move through life from childhood to older age. That means connecting with and activating every person of any age, race, gender, cultural background and physical ability.
“We want to ensure every individual has the ability to reap the benefits of an active lifestyle or aspire to the pinnacle of their sport. Australia’s future sporting success will be measured by more than numbers on a scoreboard, it will be reflected in our nation’s health, education, social and economic outcomes.”
Palmer said Sport Australia would release more details of its strategy in coming weeks and months, aligned with Sport 2030. This will include the AIS outlining its strategy to lead Australia’s high performance system.
Sport Australia’s strategy will involve three key themes:
• More Australians moving more often
• Building the capability of sport to create a robust, connected industry
• National pride and inspiration through international sporting success
Palmer added “the impact of Sport Australia’s programs on Australian lives will be far reaching. We will target improvements in early childhood development through to activity for older Australians. Our work will range from community infrastructure to ensuring elite athletes are better connected with their communities.
“The evolving safety and inclusiveness of sporting environments will be paramount, as will the progress of sport governance, technology and commercial sustainability.
As revealed last month, the Federal Department of Health has been widely criticised for paying social media influencers $600,000 to promote the Girls make your Move campaign.
Main image shows, from left: ASC Chair John Wylie, ASC Chief Executive Kate Palmer, Federal Minister for Sport Bridget Mckenzie and Louise Eyres ASC Chief Marketing Officer.
1st August 2018 - Federal Government releases new national sport plan
31st July 2018 - Alisa Camplin to step down from Australian Sports Commission board
11th May 2018 - Sports Commission welcomes funding to get Australians active
23rd October 2017 - Senior appointments to enhance Australian Sports Commission leadership
13th December 2016 - Kate Palmer unveiled as new Australian Sports Commission Chief Executive
4th February 2014 - New AIS branding to fit with new direction for high performance sport
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!