Latest News

Back to Latest News back

 

New AIS branding to fit with new direction for high performance sport

New AIS branding to fit with new direction for high performance sport
February 4, 2014

The Australian Institute of Sport (AIS) has launched new branding that aligns more closely with its new strategic direction focused on innovation and bold performance targets.

Australian Sports Commission (ASC) Chair John Wylie said the new brand positioning represents a generational shift for high performance sport in Australia as we set our sights on international success over the next decade.

Wylie explained "the AIS has had a proud history in Australian sport since 1981 and the previous logo signifies all that success during the last 33 years.

"We want to ensure the AIS brand reflects how we operate in 2014 and into the future.

"This new brand will be an important springboard for enhanced commercial partnerships and opportunities for the AIS, which in turn will benefit sports and athletes."

ASC Chief Executive Simon Hollingsworth said the decision to adopt a new brand followed extensive research, adding "research and consultation confirmed the AIS is very well known and highly respected as an institution for sporting excellence.

"However, what the analysis did tell us was the current brand was not contemporary, and lacked relevance for our key stakeholders, including potential sponsors and commercial partners.

"As an ex-AIS athlete, I value our history as much as anyone, and we should look to the past with great pride and harness our learnings for the future.

"This new brand takes us into a new age for Australian high performance sport. The new positioning will effectively support Australia's Winning Edge and will I hope, inspire many young Australian athletes."

The new AIS brand logo (top) replaces the current logo from 1981.

Australia's world champion BMX athlete Caroline Buchanan said she was very excited by what the new AIS brand meant for Australian sport.

Buchanan stated "the new brand is modern, innovative and bold and that's how I like to approach my training and sport.

"Sport on the world stage is becoming increasingly tough and competitive so we continually challenge our methods and processes to ensure we have that winning edge.

"Visually it reflects movement and an open approach with the gold colour reflecting our aspirations."

Co-founder of high performance compression garments supplier 2XU Aidan Clarke said as a long-standing performance partner of the AIS, said he was delighted with the striking new branding, concluding "its strength reiterates the AIS' steadfast commitment to transform itself and remain relevant and captivating in an ever changing, always competitive industry.

"For commercial partners like 2XU, the new brand offers a modern and highly recognisable platform from which to base collaborative ventures and campaigns in the shared pursuit of excellence.

"We look forward to working with the AIS through this next brand chapter."

For more information go to www.ausport.gov.au/news/ais_news/story_564006_ais_launches_new_brand_to_fit_new_direction


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business