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Spartan Race acquires bankrupt rival Tough Mudder

Spartan Race acquires bankrupt rival Tough Mudder
February 28, 2020
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.

Click here to connect with him via LinkedIn.

Read more from this author

Related Articles

13th February 2020 - Administrators conclude sale of Tough Mudder’s UK business to Spartan Race

8th February 2020 - Tough Mudder entities enter administration

27th January 2020 - Tough Mudder resumes operations in Europe as administrators appointed

21st January 2020 - Creditors push Tough Mudder towards bankruptcy and sale to rival Spartan

20th December 2019 - New Spartan Race format to make Australian debut at Melbourne’s Marvel Stadium

5th September 2019 - Anytime Fitness and Tough Mudder reveal new partnership

13th February 2019 - Tough Mudder signs with ONTHEGO as Australia apparel partner for the next three years

23rd January 2019 - Tough Mudder looks to secure capital investment for linked fitness club brand

14th May 2018 - Tough Mudder to expand in Middle East with Oman events

9th February 2018 - Spartan Race announces first ever season of events in China

16th September 2017 - Tough Mudder Chief Executive releases account of building his obstacle race movement

7th May 2017 - Spartan race event expected to attract 4,000 participants in Western Australian return

18th August 2016 - ACTIVE Network introduces community-based fitness app

31st July 2016 - Tough Mudder creator slams Australian red tape

23rd July 2016 - Tough Mudder to hold first event in Bali

17th June 2016 - Tough Mudder looks to Asian and Middle East expansion with IMG partnership

11th November 2015 - Muddy fun as Mudderella stages first Australian event

7th October 2015 - Tough Mudder announces new partners in advance of 2015 season

14th November 2014 - Spartan Race Australia launches first ever stadium event


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