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Tough Mudder announces new partners in advance of 2015 season
World leading adventure challenge series Tough Mudder has announced a range of new partners as its 2015 Australian season approaches.
As part of its ongoing mission to “create unconventional life-changing experiences” for Australians from all walks of life, Tough Mudder has teamed up with Bosch Blue, Cellucor, Coates Hire, Garmin, Muscle Milk, Power Crunch Bar, Under Armour and Virgin Activeto bring to life the world’s best obstacle events.
Commenting on the announcement, Paul Mudge, Senior Marketing and Commercial Manager at Tough Mudder Australia stated “the signing of these partnerships is the marker of another exciting year ahead for Tough Mudder as we look to bring our world class obstacle course events to Australians from all walks of life.
“At Tough Mudder, we’re excited about Australia’s increasing interest in adventure and obstacle racing, and the continued trust our partners have in the strength of the Tough Mudder philosophy.
“This year we’ve redefined our events with a suite of never-before-seen obstacles, all new event site and even more team workand we’re excited to be working alongside like-minded partners that will help us push the boundaries again in 2015.”
Globally, this year Tough Mudder will welcome its two millionth participant while, in its fourth year in Australia over 200,000 Australians have been part of the challenge.
The partnerships announcement comes after Tough Mudder’s first event of 2015 – which saw nearly 10,000 participants taking on the winery-turned obstacle course in Brisbane Sirromet Winery.
Tough Mudder’s 2015 partners include:
Bosch Blue – Official Power Tools Partner
Cellucor – Official Global Energy & Dietary Supplement Partner
Coates Hire – Official Hire Equipment Partner
Garmin – Official Sports Watch and Action Camera Partner
Muscle Milk – Official Protein Drink Partner
Power Crunch Bar – Official Protein Bar
Virgin Active – Official Health, Fitness and Wellness Partner and Official Workout Classes
Under Armour – Official Performance Wear Partner
Official Health, Fitness and Wellness Partner, Virgin Active, believe that their relationship with Tough Mudder is a perfect way to promote teamwork and a healthy lifestyle.
Virgin Active Head of Brand and Marketing Anton Brown explains “Virgin Active Health Clubs has an engrained philosophy to support our members to achieve their health and fitness aspirations so they can live happily ever active.
“We think about relationships, not memberships and this means we approach health and fitness as a team effort.
“That’s why our partnership with Tough Mudder is a perfect fit, we offer our members and any prospective Tough Mudder entrants the chance to train appropriately and in a team environment for ‘probably the toughest event on the planet’.
“Virgin Active is also more than a gym.
“We are a leading international health club operator providing a one-stop-shop for your health and wellbeing needs.
“We set out to be different from all the rest, so that’s why our clubs are generously sized and filled with a range of high quality facilities including gym floors, exercise, cycle and yoga studios, swimming pools, spa areas, saunas, cafés and social areas. Everyone is welcome at Virgin Active, young, old, fit or unfit, it's all good.”
Tough Mudder’s next event is in Melbourne at the Broadford State Motorcycling Complex on 17th and 18th October, before heading to Sydney’s Brownlow Hill Farm on 21st and 22nd November.
For more information, visit www.toughmudder.com.au
16th July 2015 - VIRGIN ACTIVE AND TOUGH MUDDER LAUNCH MUDDER MAKER
8th May 2015 - TOUGH MUDDER TEAMS UP WITH VIRGIN ACTIVE
25th February 2015 - TOUGH MUDDER INTRODUCES NEW OBSTACLES, NEW COURSES FOR 2015 CALENDAR
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