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Queensland Government looks to future sporting events for Commonwealth Games venues
The Queensland Government is aiming for the Gold Coast to continue as a focal point for major international sporting and business events as part of the legacy of region’s hosting of the Commonwealth Games.
Queensland Premier Annastacia Palaszczuk said Games had reinforced the Gold Coast’s reputation as a world-class event host, advising “there is an exciting line up of events scheduled for the Gold Coast over the rest of the year, due to attract hundreds of thousands of visitors and continue to stimulate the local economy.
“We expect a boost from a broad spread of events appealing to a range of sports fans, with potential new markets opening up now that residents of Brisbane and other surrounding regions have experienced what the Gold Coast has to offer.
“Off the back of the sell-out success of the GC2018 Rugby 7’s, we expect a large crowd when the Wallabies play Argentina at CBUS Stadium in September.
“The lawn bowls was another standout success of the Games, and organisers of the Australian Open Bowls event at Broadbeach in June have extended the entry deadline to cater for increased demand.
“Of course, big-name events like the Gold Coast Marathon will continue to attract tens of thousands of participants from around the globe, and being the 40th anniversary of the event this year makes it even more special.”
Also locked in for 2018 are the Gymnastics National Club Carnival, Pan Pacific Masters Games, Coolangatta Gold and UniSport Nationals Division 1 and 2 (the first edition of the new format of the University Games) – all mass participation events expected to bring thousands of competitors and their families to the Gold Coast.
In addition, the Gold Coast will also be hosting the ITU World Triathlon Series Final, with participants enjoying the same course as Commonwealth Games competitors.
Sebastian Coe, President of world athletics govering body the IAAF, has also encouraged the Gold Coast to bid for the 2019 World Athletics Championship.
With business events, Tourism and Events Queensland is backing this year’s Money in Sport conference which, for the first time, will be held in conjunction with the Australian PGA Championship in November and December.
Queensland Commonwealth Games and Tourism Industry Development Minister, Kate Jones, addressed the SportAccord convention in Bangkok last week, promoting the value of hosting sporting events in Queensland to international sport industry leaders, advising “our bold target is to double the current value of Queensland’s events calendar to be worth $1.5 billion to the Queensland economy by 2025.
“(To achieve this) I’ve been negotiating with some of the world’s leading sports administrators about what we have to offer to leverage the Games to bring more sporting events to the Coast.
“The Games are proof that Queensland is among the best major sporting destinations on the globe. We have some of the best sporting venues in the world, which we want to continue to benefit the state’s economy for years to come.
“From beach volleyball on the sands of Coolangatta beach to the world-class Gold Coast Sports and Leisure Centre at Carrara, the Games have helped to strengthen our reputation as a world-class event leader.”
Tourism and Events Queensland has previously attended the SportAccord Convention securing events including: the 2017 BWF Sudirman Cup, the ITU World Triathlon Championships, 2020 Bowls World Championships, two World Cups and a World Championship Mountain Biking event for Cairns.
The agency is also working on a long-term strategy with the Gold Coast City Council for hosting events at Commonwealth Games venues.
Images: Carrara Stadium lights up during the Commonwealth Games opening ceremony (top, courtesy of GOLDOC/The Commonwealth Games Federation), the Carrara Sport and Leisure Precinct (middle) and Queensland Commonwealth Games and Tourism Industry Development Minister, Kate Jones, at the SportAccord convention in Bangkok last week (below).
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