As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
Gold Coast ready for largest ever Commonwealth Games
The 2018 Commonwealth Games is set to officially kick off tonight, with the city ready to welcome more over 600,000 visitors over the next 11 days.
The largest Australian sporting event in a decade is having a significant impact on visitation to the region, with Destination Gold Coast Chief Executive Martin Winter stating “the direct tourism impact of the Games is evident as thousands of media and athletes are complemented by hundreds of thousands of spectators over the next two weeks.
“In the past few days, Destination Gold Coast has been working with visiting international media who are embracing the new narrative of the city.”
It’s not just the Gold Coast that will benefit from the global exposure, with the sporting event’s legacy set to benefit both Queensland and Australia, according to survey released this week.
A Nielsen poll, commissioned by the Tourism & Transport Forum Australia (TTF), found that Australians believe the biggest long-term benefit of the Games will be the promotion of the Gold Coast on the global stage (40%), beating out improved infrastructure and services (22%) and additional jobs and economic growth (14%).
In addition, MinterEllison, the Games’ Official Lawyers, has identified a new trend in the investment made by the region into Australian sporting events.
Sports law expert Paula Robinson, the MinterEllison partner leading the embedded Commonwealth Games legal team, explained “we've seen first-hand over the last three years a definite increase in interest from overseas parties wanting to participate in the Australian sports and events industry.
"One of the key insights for me has been the growing impact and importance of sport and major sporting events – and indeed the investments made by the wider Asian region."
MinterEllison’s embedded team of seven legal experts providing a fully outsourced legal and brand protection service to the Games is a first. It is part of a three-year partnership with the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) which commenced in 2015.
Robinson said that with Australia’s reputation of being a reliable host of major international sporting events, and its growing ability to win prestigious hosting rights, has resulted in international investors seeking new ways to get involved and be ‘seen’ at these events.
She adds “the MinterEllison sports law practice has seen a pattern of new wealth and sporting development/investment coming from the Asian region in particular.
"Through the Commonwealth Games we've worked on many matters with parties from various nations – juggling expectations, requirements and demands across jurisdictions has been challenging, but being at the ‘pointy-end’ has really highlighted just how strong the interest is coming into Australia and the Games."
Robinson sees the trend creating new opportunities in areas like broadcasting, sports infrastructure, tourism and sporting event delivery, but also for sport focussed professional services.
Locally, Australia hosts established international sporting events, including the Australian Grand Prix, Sydney to Hobart Yacht Race, and the Australian Tennis Open. Australia has also secured hosting rights to some high profile one-off events such as the Commonwealth Games, the Invictus Games, and the T20 Cricket World Cup.
Robinson adds “sport is big business globally. The region is investing seriously. As disposable income from the region grows, nations are becoming more absorbed in sport. That means more complexity in professional advisory areas and a heightened focus on the legal, financial and governance infrastructure that sits behind sporting organisations and events."
When coupled with the dynamic path forward that sport is taking - the rise in interest in women's sport, like AFLW, and the emergence of new international competitions like the Rugby Tens rugby revolution – it is evident that future opportunities for professional services with strong sporting credentials are abundant.
She concludes “there are significant growth opportunities for Australian professional service firms wanting to position themselves as leaders in the Asia-Pacific region," said Ms Robinson. "This includes demand from clients seeking to better manage their presence at key sporting events and their involvement with high profile sporting organisations.”
MinterEllison is the only law firm in Australia with complete end-to-end major event project experience. The firm is also the official lawyers of the 2018 Invictus Games to be held in Sydney later this year.
Images: Broadbeach (top), Destination Gold Coast's Martin Winter (middle) and MinterEllison partner Paula Robinson (below).
2nd April 2018 - TTF SURVEY SHOWS NATIONWIDE SUPPORT FOR COMMONWEALTH GAMES
27th February 2018 - CHIEF EXECUTIVES UNITED IN PURSUIT OF GENDER EQUALITY IN SPORT
21st December 2017 - MASSIVE ROOFTOP SOLAR INSTALLATION LAUNCHED AT GOLD COAST AQUATIC CENTRE
15th July 2017 - HOCKEY CENTRE OPENING SEES ALL GC2018 COMPETITION VENUES READY
13th July 2017 - GOLD COAST 2018 COMMONWEALTH GAMES SETS NEW TICKETING BENCHMARKS
15th November 2016 - AFL ADVISED TO PLAN FOR LONG TERM INTEREST IN WOMEN’S COMPETITION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!