Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Queensland Government claims $20 million economic boost from NRL Magic Round
The Queensland Government has claimed that, in an 'economic model' released today, the inaugural NRL Magic Round contributed $20 million into Queensland’s economy over its four days.
Queensland Tourism Industry Development Minister Kate Jones advised that more than 116,000 fans attended Brisbane’s NRL Magic Round in May, with more than 48,000 of those fans travelling to Brisbane specifically for the event.
Minister Jones explained “we worked closely with the NRL to develop this totally new product (and) this data shows that local businesses were the ones to really benefit."
Minister Jones said the data released today proved fans were keen to travel to Queensland to watch quality rugby league, adding "more than 24,000 fans came from outside of Queensland which proves footy fans want to come to the Sunshine State.
“Magic Round had never before been held in Australia and these results shows that Brisbane is the true home of the event well into the future.
“The four days of football action generated 105,000 room nights for Queensland which means those who came for the footy also had the chance to stay in Brisbane and enjoy some of our world-class tourism experiences.”
The NRL Magic Round was secured for Brisbane by the Queensland Government, through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.
Brisbane Lord Mayor Adrian Schrinner said securing the NRL Magic Round was part of the city’s plan to grow the local economy and attract more visitors.
He went on to say "the NRL Magic Round was an Australian first and5 one that we were thrilled to add to our rich calendar of major events offering more to see and do in Brisbane."
NRL Chief Executive Todd Greenberg advised planning was well underway for a return to Brisbane in 2020.
Greenberg concluded "we couldn’t have hoped for a better outcome for our first Magic Round, with south-east Queensland fans and travelling visitors giving it a huge tick of approval.
“I have no doubt that next year will be bigger and better and I congratulate everyone involved in helping bring this event to life.”
NRL Magic Round image courtesy of Brisbane Marketing/NRL.
19th August 2019 - NRL hit by declining broadcast viewing figures
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
14th June 2019 - AFL and NRL agree global content partnerships with Facebook
26th April 2019 - NRL Magic Round sees eight clubs commit to community engagement events
25th October 2018 - Suncorp Stadium to host eight fixtures in one weekend in NRL ‘Magic Round’
19th March 2018 - Major sporting events lure New Zealand visitors to Brisbane
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!