Latest News

Back to Latest News back

 

Queensland Government claims $20 million economic boost from NRL Magic Round

Queensland Government claims $20 million economic boost from NRL Magic Round
August 21, 2019

The Queensland Government has claimed that, in an 'economic model' released today, the inaugural NRL Magic Round contributed $20 million into Queensland’s economy over its four days.

Queensland Tourism Industry Development Minister Kate Jones advised that more than 116,000 fans attended Brisbane’s NRL Magic Round in May, with more than 48,000 of those fans travelling to Brisbane specifically for the event.

Minister Jones explained “we worked closely with the NRL to develop this totally new product (and) this data shows that local businesses were the ones to really benefit."

Minister Jones said the data released today proved fans were keen to travel to Queensland to watch quality rugby league, adding "more than 24,000 fans came from outside of Queensland which proves footy fans want to come to the Sunshine State.

“Magic Round had never before been held in Australia and these results shows that Brisbane is the true home of the event well into the future.

“The four days of football action generated 105,000 room nights for Queensland which means those who came for the footy also had the chance to stay in Brisbane and enjoy some of our world-class tourism experiences.”

The NRL Magic Round was secured for Brisbane by the Queensland Government, through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.

Brisbane Lord Mayor Adrian Schrinner said securing the NRL Magic Round was part of the city’s plan to grow the local economy and attract more visitors.

He went on to say "the NRL Magic Round was an Australian first and5 one that we were thrilled to add to our rich calendar of major events offering more to see and do in Brisbane."

NRL Chief Executive Todd Greenberg advised planning was well underway for a return to Brisbane in 2020.

Greenberg concluded "we couldn’t have hoped for a better outcome for our first Magic Round, with south-east Queensland fans and travelling visitors giving it a huge tick of approval.

“I have no doubt that next year will be bigger and better and I congratulate everyone involved in helping bring this event to life.”

NRL Magic Round image courtesy of Brisbane Marketing/NRL.

Related Articles

19th August 2019 - NRL hit by declining broadcast viewing figures

9th August 2019 - NRL looks to guide reputation of the game with new corporate affairs appointment

4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand

4th July 2019 - Rugby league players considering class action over NRL’s approach to concussion

3rd July 2019 - Prime Minister Scott Morrison backs Brisbane bid to host Olympic Games

14th June 2019 - AFL and NRL agree global content partnerships with Facebook

9th May 2019 - Queensland Government launches Brisbane Region Major Events and Planning Unit

8th May 2019 - International sporting federations need to offer more to host venues and cities

1st May 2019 - NRL and AFL launch sensory rooms at some venues to connect with all fans

26th April 2019 - NRL Magic Round sees eight clubs commit to community engagement events

25th October 2018 - Suncorp Stadium to host eight fixtures in one weekend in NRL ‘Magic Round’

23rd April 2018 - Queensland Government looks to future sporting events for Commonwealth Games venues

19th March 2018 - Major sporting events lure New Zealand visitors to Brisbane


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business