Latest News

Back to Latest News back

 

NRL hit by declining broadcast viewing figures

NRL hit by declining broadcast viewing figures
August 19, 2019

Changing patterns of viewing, the impact of the code's 'summer from hell' and a series of on field incidents are impacting free-to-air and pay TV audiences for the NRL.

Viewing figures have reportedly dropped by more than three million compared with the same time last year.

Writing in Sydney newspaper The Sunday Telegraph, columnist Danny Weidler stated "people are turning off the game, abandoning rugby league in droves.

"The drop-off has been nothing short of alarming in the past month, during which a series of contentious decisions by referees, the match review committee and the judiciary have driven fans away from the game.

"Audiences dropped significantly in rounds 18, 19 and 20 and by a further 3% last weekend even though there were two blockbuster games featuring the top four teams."

Weidler also pointed out bigger declines in New Zealand, where ratings have fallen by a reported 15% this year, adding "any other business that suffered a sudden downturn of up to 13% would put in place emergency measures to stop the bleeding."

Image: NRL action at Wollongong's WIN Stadium.

Related Articles

16th August 2019 - AFL looks to extend Seven Network broadcast deal

9th August 2019 - Poll shows multichannel marketing now ‘essential’ for sport brands

9th August 2019 - NRL looks to guide reputation of the game with new corporate affairs appointment

4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand

27th July 2019 - Rugby league Commissioner Mark Coyne resigns following drunken incident in Singapore

9th July 2019 - Sport governing bodies need to diversify beyond pay-TV to grow audiences

4th July 2019 - Rugby league players considering class action over NRL’s approach to concussion

15th June 2019 - Telstra expands NRL deal to include women’s rugby league

14th June 2019 - AFL and NRL agree global content partnerships with Facebook

21st March 2019 - NRL looks to relocate financially troubled clubs under new licensing agreement

1st March 2019 - Growing digital revenues drive NRL to $46 million profit

12th September 2018 - Figures show NRL as Australia’s most watched sport of 2018

4th June 2018 - NRL welcomes strong initial returns on digital investment

20th August 2017 - Broadcasters fake NRL live atmosphere with historic crowd footage

27th November 2015 - NRL announces $1.8 billion broadcast deal with Fox Sports and Channel Nine

8th May 2014 - NRL welcomes rising attendances and club memberships


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business