Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
NRL hit by declining broadcast viewing figures
Changing patterns of viewing, the impact of the code's 'summer from hell' and a series of on field incidents are impacting free-to-air and pay TV audiences for the NRL.
Viewing figures have reportedly dropped by more than three million compared with the same time last year.
Writing in Sydney newspaper The Sunday Telegraph, columnist Danny Weidler stated "people are turning off the game, abandoning rugby league in droves.
"The drop-off has been nothing short of alarming in the past month, during which a series of contentious decisions by referees, the match review committee and the judiciary have driven fans away from the game.
"Audiences dropped significantly in rounds 18, 19 and 20 and by a further 3% last weekend even though there were two blockbuster games featuring the top four teams."
Weidler also pointed out bigger declines in New Zealand, where ratings have fallen by a reported 15% this year, adding "any other business that suffered a sudden downturn of up to 13% would put in place emergency measures to stop the bleeding."
Image: NRL action at Wollongong's WIN Stadium.
16th August 2019 - AFL looks to extend Seven Network broadcast deal
9th August 2019 - Poll shows multichannel marketing now ‘essential’ for sport brands
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
15th June 2019 - Telstra expands NRL deal to include women’s rugby league
14th June 2019 - AFL and NRL agree global content partnerships with Facebook
1st March 2019 - Growing digital revenues drive NRL to $46 million profit
12th September 2018 - Figures show NRL as Australia’s most watched sport of 2018
4th June 2018 - NRL welcomes strong initial returns on digital investment
20th August 2017 - Broadcasters fake NRL live atmosphere with historic crowd footage
27th November 2015 - NRL announces $1.8 billion broadcast deal with Fox Sports and Channel Nine
8th May 2014 - NRL welcomes rising attendances and club memberships
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!