Augmented Creative
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreIn advance of the first State of Origin, the NRL has advised of promising early returns on its $120 million investment its digital platforms.
NRL Digital, encompassing a central news website, and sites and apps across the competition’s 16 teams, went live in December with the purpose of taking control of its digital assets from Telstra.
The NRL has reported 24.4 million live streams, via its digital platforms, across the last 87 games, with an average of 2.6 million visitors per week. In addition, the number of live pass subscriptions consumers are buying via Telstra to watch matches on the handsets and devices are up 95% compared to last year.
NRL Chief Digital Officer Rebekah Horne explains “we are averaging about 300,000 streams per game, and if you add that to the TV numbers - which are broadly holding steady after the first 11 rounds - we think that is pretty good. As an industry we’ve learnt the lesson that people no longer watch just on TV, so we think this is making a difference.”
Horne advises that both South Sydney and the Melbourne Storm, are on track to write about $1 million in digital advertising revenue each this year, adding “memberships across all the clubs are up past 300,000 already this season (and) some clubs are up 30% from last year, some are up 10%. So we think this helps us. And there are also clubs doing well commercially from their digital assets as well.”
The NRL now has about 2.5 million fans across all the social media accounts, and the NRL will use the accounts to amplify events during and around the three State of Origin clashes, beginning with the first clash in Melbourne this week.
During the game, fans will be provided with information and statistics via the Telstra Tracker feature, which will also be pushed out via graphics and data via NRL social media accounts and websites.
The data is gathered from tracking devices made by ASX-listed Catapult Group International and worn by all the players.
29th November 2017 - GEMBA TO LAUNCH NEW DATA AND INSIGHTS DIVISION
17th September 2017 - SPORTS TRACKING AND ANALYTICS MARKET TO REACH US$15.5 BILLION BY 2023
24th September 2017 - NRL ANNOUNCES POSITIVE PARTICIPATION RESULTS
20th August 2017 - BROADCASTERS FAKE NRL LIVE ATMOSPHERE WITH HISTORIC CROWD FOOTAGE
3rd August 2017 - STUDY SHOWS GAMIFICATION INCREASES PARTICIPANT EXERCISE LEVELS BY 40%
10th July 2017 - TECHFRONT FOLLOWS NRL DEAL WITH NEW AFL STADIUM EXPERIENCE PARTNERSHIP
14th February 2017 - NRL REDUCES OPERATING LOSSES TO $2.6 MILLION IN 2016
20th December 2016 - NRL CLUBS FUNDING AGREEMENT SEES JOHN GRANT RETAIN ARLC CHAIRMANSHIP
5th December 2016 - NRL CONCERN OVER DECLINING RUGBY LEAGUE PARTICIPANT NUMBERS
11th November 2016 - SYDNEY-BASED NRL CLUBS LOST $34.1 MILLION IN 2016 SEASON
13th September 2016 - SYDNEY TO HOST HISTORIC WOMEN’S RUGBY LEAGUE WORLD CUP
17th June 2016 - NRL LEADERS TOLD OF 4% ATTENDANCE RISE THIS SEASON
3rd December 2015 - NRL CLUBS AGREE NEW FUNDING DEAL
27th November 2015 - NRL ANNOUNCES $1.8 BILLION BROADCAST DEAL WITH FOX SPORTS AND CHANNEL NINE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreAUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…
read moreHidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…
read moreFounded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…
read moreAPT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…
read moreHydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…
read moreOtium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…
read moreWhether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!