Latest News

Back to Latest News back

 

NRL welcomes strong initial returns on digital investment

NRL welcomes strong initial returns on digital investment
June 4, 2018

In advance of the first State of Origin, the NRL has advised of promising early returns on its  $120 million investment its digital platforms.

NRL Digital, encompassing a central news website, and sites and apps across the competition’s 16 teams, went live in December with the purpose of taking control of its digital assets from Telstra.

The NRL has reported 24.4 million live streams, via its digital platforms, across the last 87 games, with an average of 2.6 million visitors per week. In addition, the number of live pass subscriptions consumers are buying via Telstra to watch matches on the handsets and devices are up 95% compared to last year.

NRL Chief Digital Officer Rebekah Horne explains “we are averaging about 300,000 streams per game, and if you add that to the TV numbers - which are broadly holding steady after the first 11 rounds - we think that is pretty good. As an industry we’ve learnt the lesson that people no longer watch just on TV, so we think this is making a difference.”

Horne advises that both South Sydney and the Melbourne Storm, are on track to write about $1 million in digital advertising revenue each this year, adding “memberships across all the clubs are up past 300,000 already this season (and) some clubs are up 30% from last year, some are up 10%. So we think this helps us. And there are also clubs doing well commercially from their digital assets as well.”

The NRL now has about 2.5 million fans across all the social media accounts, and the NRL will use the accounts to amplify events during and around the three State of Origin clashes, beginning with the first clash in Melbourne this week.

During the game, fans will be provided with information and statistics via the Telstra Tracker feature, which will also be pushed out via graphics and data via NRL social media accounts and websites.

The data is gathered from tracking devices made by ASX-listed Catapult Group International and worn by all the players.

29th November 2017 - GEMBA TO LAUNCH NEW DATA AND INSIGHTS DIVISION 

17th September 2017 - SPORTS TRACKING AND ANALYTICS MARKET TO REACH US$15.5 BILLION BY 2023 

24th September 2017 - NRL ANNOUNCES POSITIVE PARTICIPATION RESULTS 

20th August 2017 - BROADCASTERS FAKE NRL LIVE ATMOSPHERE WITH HISTORIC CROWD FOOTAGE 

3rd August 2017 - STUDY SHOWS GAMIFICATION INCREASES PARTICIPANT EXERCISE LEVELS BY 40%

10th July 2017 - TECHFRONT FOLLOWS NRL DEAL WITH NEW AFL STADIUM EXPERIENCE PARTNERSHIP

14th February 2017 - NRL REDUCES OPERATING LOSSES TO $2.6 MILLION IN 2016 

20th December 2016 - NRL CLUBS FUNDING AGREEMENT SEES JOHN GRANT RETAIN ARLC CHAIRMANSHIP 

5th December 2016 - NRL CONCERN OVER DECLINING RUGBY LEAGUE PARTICIPANT NUMBERS

11th November 2016 - SYDNEY-BASED NRL CLUBS LOST $34.1 MILLION IN 2016 SEASON

13th September 2016 - SYDNEY TO HOST HISTORIC WOMEN’S RUGBY LEAGUE WORLD CUP 

17th June 2016 - NRL LEADERS TOLD OF 4% ATTENDANCE RISE THIS SEASON 

3rd December 2015 - NRL CLUBS AGREE NEW FUNDING DEAL

27th November 2015 - NRL ANNOUNCES $1.8 BILLION BROADCAST DEAL WITH FOX SPORTS AND CHANNEL NINE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business