Latest News

Back to Latest News back

 

Study shows gamification increases participant exercise levels by 40%

Study shows gamification increases participant exercise levels by 40%
August 3, 2017

A new study from exercise tracking systems innovator MYZONE shows the positive outcomes that result from the 'gamification' of exercise.

Based on a 21-day period involving more than 800 members at 14 12 Round Fitness (12RND) facilities, the study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level.

Utilising MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behaviour.

On average, members registered 38% more workouts during the study, burned 38% more calories, and earned 41% more MYZONE effort points or MEPs, which are awarded based on the members effort level for each minute of exercise, compared to the previous period.

For some, clubs members increased over 80% compared to the baseline period.

In addition, analysis showed overall exercise was 16% higher in the post challenge period compared to pre-challenge, suggesting the positive effect of the challenge continued post challenge.

This supports other studies which have demonstrated the effect of gamification and MYZONE in increasing visit frequency and effort, in turn driving member retention and results.

Through the MYZONE system, facilities can create in-club challenges, team vs. team challenges, as well as challenge other MYZONE facilities.

12RND Fitness founder Tim West (pictured) explains “MYZONE is an important part of our product and member experience.

“It helps our members track their intensity and regularity of their workouts as well as enhancing social accountability and camaraderie amongst the club community. In this case it gave members a chance to represent their tribe in our club vs club challenge and members jumped at the chance to be involved.”

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory. 

7th February 2017 - MYZONE MARKS 4000 LICENSE MILESTONE

17th November 2016 - SMART DESIGN SOFTWARE HELPS 12 ROUND FITNESS GO THE DISTANCE

7th November 2016 - AUSTRALIAN INSTITUTE OF FITNESS EXPERTS ASSESS TOP FITNESS TRENDS FOR 2017 

1st April 2016 - MYZONE SET TO TAKE WEARABLE FITNESS TECHNOLOGY INTO A NEW ERA

9th March 2016 - FITNESS AND HEALTH EXPO TO PRESENT THE FUTURE OF FITNESS

30th November 2015 - GOODLIFE LAUNCHES AUSTRALIAN-FIRST APP TECHNOLOGY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business