AusLeisure

Exercise tracking systems innovator MYZONE has announced the installation of its 4,000 global license.

The installation, at the Fitness World club in Durham, North Carolina, USA, came during January when MYZONE boasted 53,427 global MYZONE users who burnt more than 6,000 calories each.

MYZONE founder and Chief Executive Dave Wright explained “(the) American College of Sports Medicine have called wearables the number one trend in fitness for two years running (and) our accelerating growth rate is displaying that ... December 2016 was our biggest month to date, and (that) January 2017 was bigger again.”

MYZONE uses live, in-club, heart rate tracking, smartphone based gamification, and social media mechanisms to track, incentivise and keep users accountable to the effort they apply.

MYZONE President, Emmett Williams added “our overall goal is to help operators engage their members, both intrinsically and extrinsically, assisting them to obtain the health and fitness results he/she wants.

“The digital aspect MYZONE provides enhances each members brick and mortar experience which, in turn, benefits each operator financially through stronger lifetime value per member. As an example of that, our quantitive studies have shown 21% greater retention with member’s who use MYZONE over those that don’t”.

Fitness World plans to incorporate MYZONE technology in a small group personal training program that utilises a HIIT style of workout, in which heart rate monitoring is a key element.

MYZONE is currently represented in 4,000 facilities in 35 countries and was recently recognised as the ‘Best Overall Wearable’ at the 2016 Wearable Technology Show.

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory. 

7th November 2016 - AUSTRALIAN INSTITUTE OF FITNESS EXPERTS ASSESS TOP FITNESS TRENDS FOR 2017 

1st April 2016 - MYZONE SET TO TAKE WEARABLE FITNESS TECHNOLOGY INTO A NEW ERA

9th March 2016 - FITNESS AND HEALTH EXPO TO PRESENT THE FUTURE OF FITNESS

10th April 2015 - MYZONE RELEASE NEXT GENERATION HEART RATE TRACKING SYSTEM AT AUSTRALIAN FITNESS & HEALTH EXPO

15th February 2015 - FITNESS FIRST MIDDLE EAST INTRODUCES MYZONE AND NUTRITION SERVICE

15th March 2012 - MYZONE LAUNCHES NEW LOOK CUSTOMER FOCUSED WEBSITE

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