AusLeisure

Leading sport and entertainment consultancy, Gemba is set to launch a Data and Insights Division and has appointed Ilmar Mutli as Head of Data and Insights.

In addition to providing world class sport and entertainment consumer research, the Data and Insights Division will offer a range of new, specialised services including providing strategic advice to sport and entertainment organisations on providing an uplift to their data and analytics capability; working  with sport and entertainment organisations to better understand their current fan base and predicting future fan behaviour through data; and working with brands to leverage their sponsorship of sport and entertainment assets through the use of their data combined with data from rights holders.

Heading up the new division is Ilmar Mutli (pictured), who joins Gemba following periods with KPMG and IBM, where he was responsible for leading large-scale data analytics projects across a range of industries. While at KPMG, Mutli co-founded the Asia Pacific Sports Analytics Conference, a forum to discuss trends and innovations across areas such as fan engagement, sports media and broadcasting, the business of sport, high performance and athlete measurement, and digital transformation.

Explaining the rationale for the launch of the new Data and Insights Division, Gemba’s Global Chief Executive and Director Rob Mills advised “Gemba has for many years been a global leader in utilising consumer insights to support the development of our clients’ sport and entertainment strategies.

“In recent years, we have increasingly been using a variety of data sources, in addition to traditional consumer insights, to provide clients with the optimal solution to their briefs. Our teams have delivered some exciting data projects for adidas China, Portland Timbers, Tennis Australia and Cricket Australia.

“The launch of this new division is a logical extension to our existing Insights offer and will allow us to provide clients with deeper advice around technology, analytics and fan engagement.”

Commenting on his decision to take on the new role with Gemba, Mutli added “I have long had a passion to explore how the sport and entertainment industry can better leverage data.

“This applies across the entire value chain of the industry - leagues, clubs, events, athletes, government, brands and stadiums. I have been fortunate to work on some innovative data and analytics projects, and look forward to applying this experience to Gemba’s clients.

“Given Gemba’s experience across the breadth of the industry in the Asia Pacific region, this role was highly attractive, and the company’s existing consumer insights program provides an exciting platform on which to build a world class data and analytics business.”

Gemba’s Data and Insights Division will launch in January 2018.

22nd October 2017 - GEMBA SHARES NEW VIEWS ON FITNESS INDUSTRY RETENTION

5th September 2017 - GEMBA CHIEF EXECUTIVE CALLS FOR A FIFTH TENNIS GRAND SLAM IN CHINA 

18th May 2017 - ASTN AND SPORTS ANALYTICS CONFERENCE PARTNER TO DRIVE SPORT TECHNOLOGY GROWTH 

28th March 2017 - GEMBA CONSULTANCY APPOINTS NEW HEAD OF STRATEGY ASIA PACIFIC 

20th October 2016 - GEMBA CONTINUES GROWTH WITH BULLET MARKETING ACQUISITION 

21st March 2016 - GEMBA ANNOUNCES INTERNATIONAL EXPANSION 

14th July 2011 - CISCO UNVEILS WI-FI SOLUTION FOR SPORTS AND ENTERTAINMENT VENUES 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.