Latest News

Back to Latest News back

 

Gemba continues growth with Bullet Marketing acquisition

Gemba continues growth with Bullet Marketing acquisition
October 20, 2016

Leading sport and entertainment consultancy Gemba has announced its acquisition of the sponsorship management component of marketing company, Bullet Marketing.

As part of the acquisition, Gemba will now manage Toyota’s sponsorships of the Tamworth Music Festival, A Day On The Green and National Tree Day, expanding its remit with Toyota and further increasing its involvement in the music industry.

In a statement on the company's website, Gemba Director and Chief Executive Rob Mills explained the rationale for the acquisition, advising "we have worked with ... Keith Blanket and the Bullet team through our mutual relationship with Toyota and we were always really impressed with their work and understanding of the Toyota business.

"When the prospect emerged to acquire the sponsorship management component we jumped at the opportunity.

"We liked the way Bullet operated and the acquisition will further build our capabilities in the Music industry and with community programs.”

Bullet Marketing Managing Director Keith Blanket added “Gemba’s broad sport and entertainment remit with Toyota will ensure that the sponsorships managed by Bullet will be well executed and integrated into the broader Toyota brand strategy.

"I am looking forward to working with the Gemba team to manage the transition over the next 18 months and to further enhance the leveraging of some of Toyota’s key sponsorship assets.”

The acquisition is the first to be made by Gemba but signals a proactive approach to look for similar opportunities for growth and expansion, both locally and globally.

Mills added "we have completed a comprehensive audit of agencies and consultancies in Asia-Pacific, Europe and the USA (and) in the coming months we will be approaching a select number of businesses to gauge their interest in either acquisitions or mergers in order to continue to build our credentials and growth in key markets.”

Image shows the 2015 Tamworth Country Music Festival.

6th October 2016 - 20% OF NEW ZEALAND ADULTS VOLUNTEER IN SPORT

21st March 2016 - GEMBA ANNOUNCES INTERNATIONAL EXPANSION

22nd November 2015 - GEMBA AUSTRALIA EXPANDS ASIAN PRESENCE WITH NEW BOARD APPOINTMENT

29th January 2015 - 43RD TOYOTA COUNTRY MUSIC FESTIVAL TAMWORTH 2015 A HUGE SUCCESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business