Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Major sporting events lure New Zealand visitors to Brisbane
Brisbane’s strong suite of summer sporting events has provided a hook for New Zealand holiday visitors, contributing to a record influx of international visitors to the city.
The latest International Visitor Survey from Tourism Australia reveals Brisbane attracted 1.3 million international visitors over calendar year 2017, up 6.7% from the year before.
Brisbane Lord Mayor Graham Quirk said the city’s early-summer line-up of blockbuster sporting events had helped spark a sharp rise in New Zealand holidaymakers heading to the city, up 29.7% to 60,000 over the year.
Lord Mayor Quirk stated “drawcard events including the third Bledisloe Cup rugby Test, the Ashes cricket, the Rugby League World Cup finals and the Battle of Brisbane 2 boxing event gave our cousins from across the ditch more reasons to visit our city.
“Major events are important to Brisbane - they draw in visitors, fill our hotel rooms, boost our hospitality, service and retail sectors and profile our city on the world stage.”
The International Visitor Survey found total visitor expenditure in Brisbane grew 11.4% to a record-breaking $2.245 billion, while the number of holidaymakers rose 7.6% to an all-time high of 696,000.
The Lord Mayor said there was solid growth across many of Brisbane’s international tourism markets, adding “holiday visitors from Canada grew strongly by 28.1% to 21,000; German holiday visitors rose by 15.6% to 51,000 while Taiwanese holidaymakers jumped 47.1% to 31,000.
“New direct flights from Beijing, Shenzhen, Vancouver, Tokyo and Christchurch launched over the past couple of years have helped contribute to a rise in international tourism, as have recent air capacity increases from Taipei.
“Discussions on developing air route networks will be on the table in our city next week when Brisbane hosts the Routes Asia conference, which will bring together the Asia Pacific’s leading airlines, airports and tourism authorities.”
Quirk said Brisbane Marketing worked with Tourism Australia, Tourism and Events Queensland, Brisbane Airport Corporation and airline partners on securing new air routes and conducting marketing and trade activities in various markets.
Image: Jeff Horn after the Battle of Brisbane 2 at Suncorp Stadium.
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25th November 2017 - ASHES SERIES TO DELIVER AUSTRALIAN TOURISM BOOST
7th November 2017 - QTIC ADVOCATES FOR COMPETITIVE INVESTMENT IN TOURISM MARKETING AND EVENTS
4th October 2017 - SMALL DECLINE IN ATTENDANCES AT STADIUMS QUEENSLAND VENUES
20th August 2017 - BROADCASTERS FAKE NRL LIVE ATMOSPHERE WITH HISTORIC CROWD FOOTAGE
16th June 2017 - SUNCORP STADIUM TO BE EXPANDED FOR ‘BATTLE OF BRISBANE’
25th February 2017 - WATPAC TO INSTALL GIANT SCREENS AT THE GABBA AND SUNCORP STADIUM
20th July 2016 - RUGBY LEAGUE WORLD CUP 2017 FINAL SET FOR BRISBANE
4th July 2016 - SUNCORP STADIUM SET TO HOST 2019 NRL GRAND FINAL
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