Latest News

Back to Latest News back

 

International sporting federations need to offer more to host venues and cities

International sporting federations need to offer more to host venues and cities
May 8, 2019

International Federations should show a greater commitment towards helping host cities to amplify their brands through events, delegates heard at SportAccord Gold Coast heard yesterday.

In a Panel Session on sport destination cities branding in the CityAccord event stream, MI Associates Principal James Paterson said that international federations “should be far more focused on how to help the city to tell the story”, adding “you need to have something that showcases what that destination is all about and rights-holders should be far more proactive. It’s really about rights-holders and cities building a relationship together.”

The Scene Setter presentation was provided by Nitro Circus President Andy Edwards, who explained how city branding has evolved into activations such as “spectacular stunts on iconic cities or landscapes, bespoke original content and in-market athlete visits”.

EventScotland Director of Events Paul Bush advised that that rights-holders should treat host cities as true commercial partners and acknowledge that “money is not there on a plate”.

Hamish Anderson, Head of Major Event Acquisition and Strategy at Visit Victoria, said it is always important to “tell a story about who you are as a city”.

According to Carol Hudson, Vice President Sports Development at the Greater Fort Lauderdale Convention & Visitors Bureau of Florida, USA, such an approach includes showing the city’s flexible hosting capabilities.

Image: Nitro Circus at Wollongong's WIN Stadium.

Related Articles

7th May 2019 - Governing bodies must add value to sport

6th May 2019 - IOC President Thomas Bach encourages Brisbane 2032 Olympic Games bid

16th April 2019 - Australasian Leisure Management named among SportAccord Gold Coast media partners

3rd August 2018 - Eden Park looks to welcome Nitro Circus

6th June 2014 - Nitro Circus Live concludes record breaking tour with 12 sold-out shows

17th August 2013 - Host cities named for FIFA Under 20 World Cup New Zealand 2015

15th February 2012 - 2013 Masters Games host city announced

6th August 2010 - FINA World Aquatics Convention provides host city insights


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business