Latest News

Back to Latest News back

 

OneFitStop reveals rebranding as Hapana

OneFitStop reveals rebranding as Hapana
April 5, 2022

Leading fitness business solutions provider OneFitStop has announced that it will trade under a new name, Hapana, while also introducing a new logo and brand identity.

Launched nine years ago with the intention of serving personal trainers, the business has since evolved to delivering an enterprise end-to-end platform for enhanced member engagement and business management solutions to growth focused fitness businesses.

Today, over 60% of Hapana’s fitness brand customers are multi-site operations who are enjoying the full scope of the company’s platform.

The rebranding initiative was jointly led by company Chief Executive Jarron Aizen (pictured below) and Chief Revenue Officer Corey Loehr with Singapore-based Shift Partners undertaking the project and the results proved to be a fantastic choice in a strategic decision for our future.

With the need for change originating from a strategic review including customer feedback and the rapid adoption of the platform in a fitness market limited with choice for true innovation, Aizen advised “it’s not a decision taken lightly to rebrand a successful business. Yet, the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.”

The new name symbolises the company’s position as an industry innovator offering both boutique studios and large format clubs the opportunity to embrace technology that drives an integrated member engagement both in the club and on demand.

Expanding on this, Leohr added “I would explain our offering to new clients and friends, and they told me that our current brand messaging didn’t tell the same story.

“That’s when I fully appreciated that our innovative technology capability created through two business pivots, required an equally compelling and innovative story - especially for new clients and equally for new people joining our team."

The Hapana brand
The rebranding includes a new name Hapana, a redesign of the company’s website, new logos and product naming as well as new visual codification.

The name Hapana is derived from the words ‘haptic’ and ‘ananta’ in Sanskrit ( अनन्त ). The company chose it because it symbolises its aspiration to deliver a platform that intuitively lets studios and clubs make deep connections with their audiences through a sense of touch (haptic) whilst creating eternal and endless (ananta) experiences.

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory. 

Related Articles

4th April 2022 - Free webinar to cover potential for fitness careers

31st March 2022 - BFT launches bespoke heart rate system for group training

29th March 2022 - New Chair and Vice Chair for Global Health and Fitness Alliance

29th March 2022 - Inspiring FILEX Leadership Summit brings key stakeholders together

25th March 2022 - Fitness and Lifestyle Group names former Audible Director as Marketing and Public Relations Head for Australasia

23rd March 2022 - Mindbody reveals global agreement to back boutique fitness chain TRIB3

16th March 2022 - Fuel Women’s Fitness Business Summit set for April return

13th March 2022 - Five sales tips to turbocharge gym and fitness club conversion rates

24th January 2022 - Fitness and Recreation Industry Technology Summit 2022 to be an online event

10th January 2022 - Fitness technology company Myzone reaches US$102 million valuation after new investment

2nd December 2021 - Keepme named platinum partner for Fitness and Recreation Industry Technology Summit

6th August 2021 - Fitness Technology Summit to start in virtual format next week

22nd June 2021 - OneFitStop makes Global Chief Customer Officer appointment

15th February 2021 - Boutique gym brand REVL reports membership rise

24th April 2015 - OneFitStop launches upgraded fitness technology platform


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

PerfectGym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over two million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business