Latest News

Back to Latest News back


Boutique gym brand REVL reports membership rise

Boutique gym brand REVL reports membership rise
February 15, 2021

Operating gyms in prominent locations in Adelaide, Melbourne, Sydney and on the Sunshine Coast, boutique fitness brand REVL Training has reported a rise in memberships since the easing of Coronavirus lockdown measures.

Founded last year when it took on former BeFit locations, the franchise operates sites at Surry Hills in Sydney, in the Melbourne suburb of Prahran, at Unley in South Australia and Maroochydore on the Sunshine Coast, and will soon open gyms in Manly on Sydney’s Northern Beaches and in Brisbane.

Offering a personalised group fitness space, REVL’s training program focuses on progression and variety, with, as the operators explain, a position in the market as a step up from a generic HIIT class, yet less complex than a CrossFit-level routine”.

The group adds “we’ve taken evidence-based strength and conditioning training methods and broken down the barrier to entry so that it’s accessible for anyone who is curious and committed when it comes to their fitness.

“With our carefully designed programs, REVL Training allows you to experience the kind of targeted and high-performance training that was once reserved exclusively for professional athletes.”

REVL describes its programs as being “carefully developed and delivered by people from varied backgrounds and modalities of fitness.”

The REVL Training concept was created out of the former BeFit group, which became mired in a financial dispute between founder and one-time Director Ben Ezekiel and investors including Stelio Fardoulis, Ben Woolford (who opened the first BeFit franchise in Adelaide in October 2018) and former AFL star Josh Gibson.

Ezekiel, who was declared an undischarged bankrupt in October last year, resigned as a Director of BeFit last May following a dispute over the state of the company’s finances.

The dispute, reported in repeated articles in Sydney newspaper The Daily Telegraph, is understood to have involved Ezekiel lodging documents with the Australian Securities and Investments Commission that removed his investors as directors of the company or diluted their shareholding.

Gibson and Woolford have teamed up to relaunch BeFit under the REVL brand with Fardoulis reported to be the owner of REVL in Double Bay.

Correction: 18th February 2021. BeFit continues to operate in Neutral Bay and Sydney's Alexandria.

Images: REVL Training (top and middle) and co-founder Josh Gibson (below).

Related Articles

14th February 2021 - London’s 1Rebel set for first Australian gym launch

13th February 2021 - Opening of TotalFusion’s latest Brisbane gym to be decided by July Court case

12th February 2021 - Australian Open to continue without crowds as Victorian Government closes facilities during new lockdown

12th February 2021 - Fitness Australia disappointed at NSW Government’s easing of restrictions for all indoor venues except gyms

11th February 2021 - International fitness bodies launch leadership initiatives

5th February 2021 - Fitness Australia member named South Australia’s Top personal trainer

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

18th December 2020 - Retired Sydney Swans star takes on two Infinite Cycle franchises

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

26th November 2020 - Body Fit Training announces exponential growth plan with 50 studios set to open in the next three months

22nd November 2020 - IHRSA survey highlights users’ sentiments on the essential role of fitness clubs

9th November 2020 - Technogym’s global campaign to promote exercise gets underway

6th November 2020 - Australian gymgoers spend an average of $79 a month on memberships

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

23rd September 2020 - Pilates, strength training and yoga the most popular classes as Australians return to fitness facilities

15th June 2020 - Survey suggests Australian gyms facing massive membership decline

25th May 2020 - Technogym offers new digital features to assist fitness clubs’ re-opening plans

12th December 2019 - New study shows workout frequency has biggest impact on women’s strength gains

25th March 2019 - Government to pay wages to Embody gym’s staff

5th September 2017 - ‘Permanent closure’ of Brisbane gym owned by brother of tennis star Nick Kyrgios

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business