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A move by industry technology platform Mindbody to back and invest in industry operators has seen it announce a global agreement with growing international fitness studio chain TRIB3.

As the franchise brand rapidly expands its international footprint, Mindbody’s backing includes supporting franchisees with a reliable and streamlined experience technology solution.

Explaining  the backing, Mindbody Chief Executive, Josh McCarter stated "a key component of success for our fitness industry is community.

“Mindbody's data consistently shows that sense of community plays a key role in why consumers choose to partake in wellness experiences.

“With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth.

"With an expansive and constantly evolving suite of offerings, we look forward to growing alongside TRIB3 in this partnership."

TRIB3 offers an intensive and inclusive high-intensity interval training (HIIT) sessions with three elements: treadmills, resistance and intensity. Each TRIB3 location also nurtures its member community through purpose-designed lounge areas and mixology bars that host events, socials and celebrations of key milestones.

With locations currently open in territories including the UK, Spain, and Finland and stores sold in eight countries globally, TRIB3 continues broadening its reputation, brand and network across the globe. Mindbody's easy-to-use customer acquisition and retention features, streamlined reporting and payments offerings will support TRIB3 in a successful roll out of its expansion strategy.

Welcoming the backing, TRIB3 Chief Executive, Kevin Yates added "TRIB3 is currently on track to open more than 1000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations. We are confident that Mindbody fills this need.

"With this partnership with Mindbody we have a consistent blueprint for opening new stores and true collaboration on their ongoing development road map; that means we are able to bring consistency across the brand for franchise partners, consumers and our team."

Images courtesy of TRIB3.

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