Exerp
Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…
read moreDigital fitness platform MINDBODY is continuing to expand its business having "quietly acquired" Simplicity First, a software consulting firm based in the Indian city of Pune for an undisclosed sum.
Simplicity First, which had been a MINDBODY partner for several years prior to the acquisition, specialises in software development, quality assurance and project management.
According to a recent news release, the acquisition is part of MINDBODY’s plans to expand in the the region, with plans to open a new office in Pune later in 2019 “that will reflect the company’s culture and core values.”
MINDBODY spokeswoman Tracy Richmond advised that the office will focus on product development.
The California-based business already has 13 offices on three continents, including its Asia-Pacific operational bas in Sydney.
According to the news release, the Simplicity First acquisition adds about 50 personnel to MINDBODY’s global workforce and opens the door for new recruitment.
MINDBODY Chief Technology Officer, Sunil Rajasekar stated “as part of the acquisition, we are looking to hire the best engineering talent in India.
“India has amazing tech talent and we are excited to expand our (research and development) footprint there.
“… having R&D resources in the region will help us serve our customers better.”
The company said it also hopes to spread its “collaborative, high performance workplace culture” to India, as well as its commitment to advancing women’s equality.
The release saw MINDBODY Vice President of Product Operations, Regina Wallace-Jones add “India has a significant pool of high-quality and diverse software engineers and Mindbody will be placing a high priority on attracting candidates from underrepresented groups, including female software engineers, to its India workforce.”
Moving beyond being a software platform, MINDBODY's user orientated app connect exercisers with more than 65,000 fitness, beauty and integrative health services.
Without the commitment of a membership, the app provides a pathway to self-care by offering services for consumers close to home or across hundreds of cities in 140 countries.
In the USA, 1.3 million active MINDBODY app users book over 3.5 million classes and appointments each month, making use of deals and dynamic pricing offers
Launched in 2000, after going public in 2015, the company was acquired by private equity firm Vista Equity for US$1.9 billion in February this year.
Click here to contact MINDBODY via their entry in the Australasian Leisure Management Supplier Directory.
20th September 2019 - MINDBODY backs Climate Strike as part of commitment to all forms of wellness
10th August 2019 - MINDBODY co-founder shares experience of industry technology interfacing with the consumer
2nd May 2019 - Mindbody advises on ways to make fitness centres more eco-friendly
24th December 2018 - Mindbody accepts US$1.9 billion private equity firm buyout
4th June 2018 - Mindbody reduces losses, looks to post acquisition growth
30th March 2017 - MINDBODY adds Lymber dynamic pricing engine to its product platform
14th February 2017 - MINDBODY wins 2017 BIG Innovation Award for branded app solution
14th November 2016 - Mindbody named official business software sponsor by the IDEA Health & Fitness Association
30th April 2016 - Mindbody App wins 2016 Webby Award and Webby People’s Voice Award
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…
read morePrincipal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…
read moreOur team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…
read moreDigonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…
read moreAs of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…
read moreSLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…
read moreGeoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!