InterQuad (International Quadratics)
InterQuad (International Quadratics) With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…
read moreLeading cloud-based fitness management software company MINDBODY has announced the acquisition of Lymber Wellness, an early-stage technology company specialising in breakthrough yield management solutions for class and appointment based businesses.
Built on MINDBODY’s API platform, Lymber’s technology enables business owners to set dynamic pricing parameters for class and appointment sessions. The technology identifies open class and appointment inventory, and automatically adjusts session prices in real time to match supply and demand.
Similar to yield management solutions found in the entertainment, hospitality and tourism industries, automated dynamic pricing enables wellness business owners to increase class and appointment sales without degrading their existing full-price paying customer base.
The net effect is to enhance the business’ revenue and profitability, while providing a broader audience of price sensitive wellness seekers with more affordable options.
MINDBODY Chief Executive and co-founder Rick Stollmeyer explained “the Lymber team has created a breakthrough technology addressing the holy grail of our industry – yield management.
“By embedding this technology into our business software, consumer apps and the MINDBODY Network, we intend to enable our subscribers to better achieve their business goals by more effectively selling the millions of available classes and appointments they offer each day.
“This is a win-win for wellness business owners, practitioners and consumers everywhere, and a huge step forward in our mission of creating a global wellness services marketplace.”
Deep integration of Lymber’s technology into the MINDBODY platform will begin immediately, with initial rollout expected in the second half of 2017.
Click here to contact MINDBODY via their entry in the Australasian Leisure Management Supplier Directory.
Lower image: Rick Stollmeyer
14th February 2017 - MINDBODY WINS 2017 BIG INNOVATION AWARD FOR BRANDED APP SOLUTION
14th November 2016 - MINDBODY NAMED OFFICIAL BUSINESS SOFTWARE SPONSOR BY THE IDEA HEALTH & FITNESS ASSOCIATION
12th October 2016 - AIRACTIVE PARTNERS WITH THE MELBOURNE BUSINESS SCHOOL TO DEVELOP YIELD MANAGEMENT SYSTEM
30th April 2016 - MINDBODY APP WINS 2016 WEBBY AWARD AND WEBBY PEOPLE’S VOICE AWARD
16th July 2014 - 24/7 GYMS TO DRIVE FITNESS INDUSTRY REVENUES DOWN
19th February 2014 - AUSTRALASIA NEEDS TO MAKE THE MOST OF DYNAMIC PRICING IN ENTERTAINMENT AND SPORT
23rd May 2012 - DYNAMIC PRICING IN THE SPOTLIGHT: ARTS AND ORIGIN II
3rd November 2010 - DYNAMIC PRICING PAYS OFF FOR SAN FRANCISCO GIANTS TICKETS
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