New attractions needed to continue growth in overseas visitors to Western Australia

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New attractions needed to continue growth in overseas visitors to Western Australia

April 2, 2019

Attractions / Government / Marketing / Tourism /

The latest International Visitor Survey results for the year ending December 2018 show the number of international visitors to Western Australian grew by 2%, while expenditure fell by 1%.

By comparison, international visitors to Australia grew 5% and expenditure grew 7%.

Commenting on the turnaround, Tourism Council WA Chief Executive Evan Hall said the recent $12 million funding boost announced by the Western Government would assist in turning around the decline in international tourism, advising "the boost funding will effectively double our promotion of WA as a holiday destination in key markets, such as Hong Kong, the US and Germany. The boost funding is dedicated to ‘bums-in-bed marketing’ and will not be spent on administration,” Mr Hall said.

Tourism Council WA’s recent report, New Attractions for Perth, demonstrates the need for new attractions which will give visitors more things to do, so they stay longer, spend more and create jobs.

Hall explained "the tourism industry is puzzled by the State Government blocking the Alfred Cove Wave Park at a time when job-creating tourism attractions are clearly needed.

“Tourism Council WA is calling for approvals for proposed attractions to be streamlined so new, diverse experiences can be created to make Perth an exciting destination with unique activities for everyone.”

The latest survey showed international visitors who were travelling to Western Australia for a holiday increased by 12% and their spending increased by 8%.

Hall added "it is critical that we target holiday makers who spend more, stay longer and travel widely within regional WA.

“While Australia undergoes a tourism boom, it is imperative that Western Australia focuses on securing its market share through this boost funding and new attractions.”

2nd April 2019 - Number of international visitors to Australia hits record high

30th March 2019 - Tourism Association outlines government expenditure needed for industry growth

28th March 2019 - New Perth attractions and experiences would drive visitation and jobs

19th March 2019 - Perth secures 2021 Australian Masters Games

10th February 2019 - Growing popularity of Rottnest Island sees it approach 2034 visitor target

9th January 2019 - Tourism Council WA calls for growth fund to stop industry job losses

10th October 2018 - Floating pool proposed for Swan River at Perth’s Elizabeth Quay

6th September 2018 - Former world surfing chief executive named Tourism WA Managing Director

24th July 2018 - Further turmoil in management of Western Australian tourism

20th July 2018 - Latest tourism figures show challenges for Western Australia

13th July 2018 - New Perth Stadium bridge to offer climbing and zip line experiences

9th August 2013 - WA tourism funding U-turn to hit jobs

27th February 2012 - Emergency funding demanded to rescue WA tourism

21st May 2011 - ATEC praises ‘remarkable’ WA Tourism Budget

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