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Emergency funding demanded to rescue WA tourism

February 27, 2012
The Western Australian Tourism Council is calling on the Western Australian Government to prop up the state's struggling tourism industry.
According to the Council, tourism in regional WA is in a dire state of affairs with the strong Australian dollar luring an increasing number of people to destinations like Bali instead.
The Council is launching a campaign calling for the Western Australian State Government to provide an additional $27 million per year to invest in marketing struggling tourism regions.
It has also called for an industry summit to address the desperate need for additional state funding for tourism.
WA Tourism Council Chief Executive Fred Hall believes "it is time for the WA Government to make tourism and events a State priority."
According to council analysis, the WA government afford the tourism sector only 0.18% of its total revenue; the lowest in Australia besides NSW.
Hall adds "while tourism towns are suffering, it's hard to understand why the WA Government won't invest in the industry at the same level as other States."
The Council plans to launch a 'Tourism 4 Tomorrow' campaign to encourage state expenditure.
New airline partnerships and interstate regional promotions and advertising are requested, with Hall concluding "there's more to our economy than digging holes in the ground.
"We need a big boost in the state budget to invest in tourism in the same way they invest in mining."
The WA Tourism Council highlight that tourists spend $8.1 billion and the sector creates over 73,000 jobs.

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