JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Tourism Council WA calls for growth fund to stop industry job losses
Tourism Council WA has called on the Western Australian Government to compete with other states by establishing a Tourism Jobs Growth Fund to arrest a continual decline in visitor expenditure which has already resulted in the loss of more than 1,000 jobs across WA.
The International Visitor Survey results for the 12 months to September 2018, released today, reveal expenditure by international visitors to Western Australia fell by 7%, or $166 million.
The latest National Visitor Survey results show the number of interstate visitors increased on par with the rest of Australia, which Tourism Council WA (TCWA) attributes to effective investment in interstate marketing, particularly of AFL tourism packages.
However, TCWA highlights that the Tourism WA Budget is insufficient to cover both international and interstate markets effectively, resulting in growth in interstate visitation and spend at the expense of international results. As a result, the industry body sees that Western Australia is $53 million worse off.
TCWA Chief Executive Evan Hall said the results meant more jobs would disappear in retail, hospitality, transport and other tourism industries as international visitor spending declined. These losses follow a series of disappointing visitor spend results over the past 18 months.
Hall (pictured above) explains “the decline follows a $181 million decrease in out-of-state visitor expenditure in 2017-18, while other States grew their tourism industries.
“As a result of this spending decrease, more than 1,200 jobs were lost across WA in 2017-18. The latest results further compound job losses and significantly impact tourism businesses across Western Australia.”
In a pre-State Budget Submission, TC WA has called on the Western Australian Government to commit to a Tourism Jobs Growth Fund to genuinely increase tourism funding and put Western Australia on competitive footing with other States in order to retain market share and increase jobs.
Hall advises “other States are investing significant funds in destination marketing, major events and aviation development to further boost their enormous tourism jobs growth.”
In the Northern Territory, which has experienced a smaller tourism decline than Western Australia, the Government has announced an additional $103 million over two years for tourism marketing, events and developing new tourism experiences.
The Queensland Government has announced an additional $130 million for a Growing Tourism, Growing Tourism Jobs fund to attract major events, cruise shipping, airline routes, and develop new tourism experiences.
Hall added “a Tourism Jobs Growth Fund for WA could be used to secure major drawcard events, attract international and national business events, develop tourism businesses, drive improved destination marketing and secure new international and interstate aviation routes.
“Such a fund would see Western Australia keep pace with other States which are investing more, approving new attractions, and bringing in more visitors.
“Now is the time when visitor spending should be pulling WA out of recession and into jobs growth, as seen in other States.”
The Budget Submission shows that overall funding for Tourism WA has not increased under the current Western Australian Government and is increasingly falling behind other States.
Hall concluded “we call on the State Government to deliver its election commitment to diversify the WA economy and create jobs by investing in tourism, as other States have done.”
Click here to view Tourism Council WA’s budget submission.
21st November 2018 - Manchester United expected to attract thousands to Western Australia
3rd November 2018 - 2018 AFL season at Optus Stadium delivers $66 million tourism boost
7th September 2018 - Western Australian professionals recognised for excellence in tourism
6th September 2018 - Former world surfing chief executive named Tourism WA Managing Director
23rd August 2018 - New appointee to lead Tourism WA and Western Australia’s jobs agenda
20th July 2018 - Latest tourism figures show challenges for Western Australia
24th July 2018 - Further turmoil in management of Western Australian tourism
21st March 2018 - New plan to drive growth in Western Australian tourism
29th June 2017 - 109,000 Western Australians employed in the tourism industry
12th February 2017 - Tourism Council Western Australia launches election campaign
14th November 2016 - Investing in tourism could create 4,000 new jobs in Western Australia
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!