Latest News

Back to Latest News back

 

Former world surfing chief executive named Tourism WA Managing Director

Former world surfing chief executive named Tourism WA Managing Director
September 6, 2018

Former Association of Surfing Professionals Chief Executive Brodie Carr has been appointed as the new Managing Director of Tourism Western Australia.

Announced last night at the WA Tourism Conference by Western Australian Tourism Minister Paul Papalia, Carr, who is originally from Perth, has more than 20 years' experience in marketing and events.

He is currently the Director of Front Foot Agency, a brand consultancy he co-founded, located in France and Sydney.

During his six years at the Association of Surfing Professionals (now branded as the World Surf League), Carr initiated and led organisational change that saw the business rebrand as the World Surf League and become the global, multi-platform sports business it is today.

His other roles have included being General Manager of Basketball Australia and a Business Manager for the Sydney Olympic Games Organising Committee.

He was appointed following a rigorous recruitment and selection process with more than 100 applications were received for the role and

Announcing the appointment, Minister Papalia stated “Mr Carr has impressive experience as a CEO and executive, and brings a wealth of marketing and events knowledge to the Managing Director role.

"Under the guidance of the Tourism WA Board and the Director General of the Department of Jobs, Tourism, Science and Innovation, he will lead the agency as it implements the Two-Year Action Plan to drive more visitors to Western Australia."

The appointment has been welcomed by Tourism Council WA, with Chief Executive Evan Hall advising “tourism is a critical industry for the State’s economy, and needs a specialist, dedicated Managing Director to drive tourism to this State.

“Tourism is a complex and highly-competitive global market. We are delighted that the Government has brought in a Managing Director with commercial acumen and a solid understanding of branding and marketing.

“The State Government has listened to industry, and the announcement of a new Managing Director fulfils one of the critical needs that has been identified by Tourism Council WA and the industry. “

The announcement of the Managing Director follows the recent announcement of Andrew Oldfield as Director Partnerships at Tourism WA.

Oldfield is a recognised tourism industry professional and will bring real expertise in marketing through tourism trade partners such as airlines, travel agents and digital marketing channels.

Carr (pictured) has been appointed for a five-year term which will commence on Monday 8th October.

Related Articles

23rd August 2018 - New appointee to lead Tourism WA and Western Australia’s jobs agenda

24th July 2018 - Further turmoil in management of Western Australian tourism

20th July 2018 - Latest tourism figures show challenges for Western Australia

6th April 2018 - Western Australian Government sacks Department of Jobs and Tourism Director General

21st March 2018 - New plan to drive growth in Western Australian tourism

29th November 2017 - 2018 World Surf League calendar to include artificial wave park venue

2nd August 2017 - PMY Group announces senior management team appointments

29th June 2017 - 109,000 Western Australians employed in the tourism industry

28th June 2017 - New commissioners and chair appointed at Tourism WA

17th March 2017 - New Western Australian Government announces leisure ministry portfolios


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business