Latest News

Back to Latest News back

 

Investing in tourism could create 4,000 new jobs in Western Australia

Investing in tourism could create 4,000 new jobs in Western Australia
November 14, 2016

Investment in destination branding, marketing and events would create 4,100 new jobs in Western Australia, according to a new economic report.

Tourism Council WA has today launched its top priority for the 2017 State Election in the document Missing Pieces: Marketing & Events alongside the Chamber of Commerce and Industry WA and representatives from the tourism industry.

Tourism Council WA Chief Executive Evan Hall explained “the tourism industry is calling on the major parties to commit an additional $20 million per annum for destination marketing and events to create 4,100 new jobs in WA.”

Hall said there had already been some significant announcements from both sides of politics when it came to tourism ahead of the 2017 State Election, but more was needed.

He added “it is clear from previous announcements that both the Liberal and Labor parties now consider tourism to be a central industry for the future economic development of Western Australia.

“However, the industry needs consistent and predictable investment in marketing and events to drive visitor growth and jobs. We also need an additional $20 million per annum to win back the State’s share of Australia’s booming tourism economy and create jobs.

“Western Australia invests the lowest proportion of its economy in destination marketing and events of any state government. We are losing market share of the current boom in tourism and international education to Australia.”

In order to grow tourism in Western Australia, the additional $20 million funding should be spent on:

• Major events ($10 million a year);
• Leisure tourism ($6 million a year);
• International education ($3 million a year); and
• Business events ($1 million a year).

Hall said current destination marketing funding levels were insufficient to achieve growth targets and future budget funding was significantly reduced in the forward estimates.

He concluded “the tourism industry faces great uncertainty over future funding – without funding certainty, industry cannot enter into long-term strategies, partnerships or trade agreements to develop visitor markets.”

Image: Out and About Wine Tours, Perth

8th November 2016 - ALMOST A BILLION GLOBAL TOURISTS ON THE MOVE IN THE FIRST NINE MONTHS OF 2016

3rd November 2016 - TOURISM JOBS KEY IN WESTERN AUSTRALIA MARGINAL SEATS

26th August 2016 - TOURISM EMPLOYMENT GROWS TO 97,000 JOBS IN WESTERN AUSTRALIA

6th May 2016 - PERTH CABLE CAR TO BOOST TOURISM SPENDING AND CREATE JOBS

1st April 2016 - TOURISM A TOP PRIORITY FOR WESTERN AUSTRALIA

16th April 2015 - TOURISM FORUM AIMED AT TAKING WESTERN AUSTRALIA BEYOND RESOURCES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business