Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Investing in tourism could create 4,000 new jobs in Western Australia
Investment in destination branding, marketing and events would create 4,100 new jobs in Western Australia, according to a new economic report.
Tourism Council WA has today launched its top priority for the 2017 State Election in the document Missing Pieces: Marketing & Events alongside the Chamber of Commerce and Industry WA and representatives from the tourism industry.
Tourism Council WA Chief Executive Evan Hall explained “the tourism industry is calling on the major parties to commit an additional $20 million per annum for destination marketing and events to create 4,100 new jobs in WA.”
Hall said there had already been some significant announcements from both sides of politics when it came to tourism ahead of the 2017 State Election, but more was needed.
He added “it is clear from previous announcements that both the Liberal and Labor parties now consider tourism to be a central industry for the future economic development of Western Australia.
“However, the industry needs consistent and predictable investment in marketing and events to drive visitor growth and jobs. We also need an additional $20 million per annum to win back the State’s share of Australia’s booming tourism economy and create jobs.
“Western Australia invests the lowest proportion of its economy in destination marketing and events of any state government. We are losing market share of the current boom in tourism and international education to Australia.”
In order to grow tourism in Western Australia, the additional $20 million funding should be spent on:
• Major events ($10 million a year);
• Leisure tourism ($6 million a year);
• International education ($3 million a year); and
• Business events ($1 million a year).
Hall said current destination marketing funding levels were insufficient to achieve growth targets and future budget funding was significantly reduced in the forward estimates.
He concluded “the tourism industry faces great uncertainty over future funding – without funding certainty, industry cannot enter into long-term strategies, partnerships or trade agreements to develop visitor markets.”
Image: Out and About Wine Tours, Perth
8th November 2016 - ALMOST A BILLION GLOBAL TOURISTS ON THE MOVE IN THE FIRST NINE MONTHS OF 2016
3rd November 2016 - TOURISM JOBS KEY IN WESTERN AUSTRALIA MARGINAL SEATS
26th August 2016 - TOURISM EMPLOYMENT GROWS TO 97,000 JOBS IN WESTERN AUSTRALIA
6th May 2016 - PERTH CABLE CAR TO BOOST TOURISM SPENDING AND CREATE JOBS
1st April 2016 - TOURISM A TOP PRIORITY FOR WESTERN AUSTRALIA
16th April 2015 - TOURISM FORUM AIMED AT TAKING WESTERN AUSTRALIA BEYOND RESOURCES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!