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New 2020 club participation campaign launched for NRL
A new national campaign has been launched by the NRL to encourage more boys, girls and adults to play rugby league in 2020.
The campaign, developed in-line with recent global research on positive participation habits and environments, is focussed on showcasing how playing rugby league creates strong, confident kids and mates for life.
Simple, thought-provoking copy has been paired with vibrant colours and imagery to easily demonstrate that the benefits of playing rugby league aren’t limited to the footy field.
Professor of Sports Psychology and Coaching at the University of Queensland Cliff Mallett believes the NRL’s approach to community rugby league participation, particularly at a junior level, is world-leading and notes “kids play sport to primarily be with their mates, so social needs are critical to keeping kids in sport.
“Whilst they still want to get better, primarily for many kids playing with their friends is the most important thing.
The former Olympic track-and-field coach, who worked as a psychologist during the Cowboys 2015 premiership, said the focus should always be about having fun first and foremost.
Professor Mallett added “what rugby league is trying to focus on is if you make it fun, if people are with their friends, they are learning in positive ways.”
The campaign can be viewed throughout the country, as well as online, on social media and at the hundreds of community rugby league clubs around Australia.
For more information go to playrugbyleague.com/
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29th October 2019 - Eden Park to stage NRL and Super Rugby double header
20th October 2019 - NRL introduces new junior participation program
20th October 2019 - Sydney retains hosting of NRL Grand Final until 2046
18th October 2019 - NRL 9s commits to reusable beverage cup at Bankwest Stadium
1st October 2019 - NRL considers locations for 2021 Grand Final
25th September 2019 - Autex Industries becomes sole owner of NRL’s New Zealand Warriors
21st September 2019 - Cronulla Sharks look to relocate to home of NRL rivals
16th September 2019 - NRL partners with esports media company to evolve Grand Final week
4th September 2019 - New training and recreational space for NRL Cowboys House
30th August 2019 - Indigenous NRL All Stars match secured for Cbus Super Stadium
21st August 2019 - Queensland Government claims $20 million economic boost from NRL Magic Round
19th August 2019 - NRL hit by declining broadcast viewing figures
4th August 2019 - Court hears that NRL off season incidents have ‘ruined’ Telstra’s brand
15th June 2019 - Telstra expands NRL deal to include women’s rugby league
14th June 2019 - AFL and NRL agree global content partnerships with Facebook
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