Tim Batt Water Solutions
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…
read moreThe Melbourne Convention Bureau has unveiled its latest inspiration tool – an interactive e-guide, that connects event planners and delegates with inspiring experiences of the city.
The first edition of the Melbourne e-guide showcases a snapshot into why Melbourne is a coveted destination for domestic and international conferences.
The e-guide was developed following audience research having taking into consideration user experience, best practice and event planners’ and delegates’ desires for short and inspiring content. The guide incorporates animated avatars, embedded videos and gifs that offers multiple engagement points for viewers.
Melbourne Convention Bureau (MCB) Chief Executive, Julia Swanson explained the Melbourne e-guide is an exciting new development for MCB and enthused “Melbourne’s e-guide is the ‘must have’ planning tool that will encourage both planners and delegates alike to rethink their next visit to Melbourne. From the inspirational articles and interviews with industry experts and packaged up accessible information, readers can learn about what's new in our thriving city.
“The key to an extraordinary event is more than just getting the right venue and accommodation, it’s the connection between the event, the host city, and its exciting offerings.”
Event owners, planners and attendees can plan their trip and activities by using the geographic and category searchable interactive map embedded within the guide. Offering videos, images, product descriptors, hyperlinks and 360-degree experiences, the interactive map assists with familiarising users about how to make the most of their time in Melbourne. This new tool provides the opportunity to create custom conference and event participant tours once the user is in the city including a real time directional feature accessible via mobile phones.
Part of the charm of Melbourne is that its constantly evolving, innovating, and adapting to meet new needs, which is evident in the creation of exciting and creative spaces built to host national and international conferences, meetings, exhibitions, and incentive programs. Melbourne is a knowledge hub across multiple sectors. Event planners will be encouraged to now think outside the box and consider booking a unique venue highlighted in the guide.
Tourism Australia supported the project via its Business Events Advance Program which partners with industry on activity that aims to increase the number and value of international business events for Australia.
Melbourne e-guide top features
Interactive map top features
Access a copy of the Melbourne e-guide at eguide.melbournecb.com.au
3rd May 2022 - Melbourne Convention Bureau launches its latest digital innovation
28th April 2022 - Melbourne Convention Bureau welcomes back international incentive groups
22nd November 2021 - Melbourne Convention Bureau secures additional 40 business events worth $150 million
21st May 2021 - Melbourne Convention Bureau welcomes Victorian Government long-term investment
12th April 2021 - Melbourne Convention Bureau announces available funding to offset business events costs
2nd February 2021 - Melbourne Convention Bureau expands digital presence in China
26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19
10th June 2020 - Melbourne Convention Bureau reorganises digital delivery to help promotion of events
22nd January 2020 - Melbourne Convention Bureau reassures incentive groups following bushfire crises
23rd October 2019 - Melbourne Convention Bureau appoints new chief executive
18th September 2019 - Melbourne Convention Bureau wins Design Award for virtual reality
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