Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Melbourne Convention Bureau reorganises digital delivery to help promotion of events
The Melbourne Convention Bureau’s (MCB) new digital marketing platform, The Delegate Destination Site, is designed to help planners and professional conference organisers (PCOs) promote Melbourne and Victoria to delegates attending future events.
The Delegate Destination Site provides event organisers with relevant destination content and resources to help optimise their business event and boost delegate engagement with the event’s host destination.
MCB Chief Executive, Julia Swanson said like most businesses, MCB is focussed on maintaining support for its clients and is responding by reorganising the digital delivery of some of its products and services in lieu of traditional sales and marketing activities.
“As cities worldwide are in different stages of the Coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted.
“We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.”
The Delegate Destination Site builds on the event planning support already provided by MCB, Victoria’s lead agency in acquiring and delivering business events in the region.
Swanson added “this is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities.
“MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events.”
Several conference organisers have already commenced using the Delegate Destination Site, which can be easily accessed via a button on their conference website and integrated easily into organisers existing communication channels. The site’s VR and experiential content is proving to be popular as demand for virtual and hybrid meetings increases.
The user-friendly site features a wide range of resources to virtually explore the destination, key travel information, exciting itinerary ideas, and special offers from MCB partners to experience the best of Melbourne and regional Victoria.
With many clients and international delegates continuing to work remotely, the site also boasts a light-hearted ‘Working from Home Kit’. At its core, the survival kit has a destination focus and offers some fun online activities such as a colouring-in book to keep the kids entertained, Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.
To access the Delegate Destination Site go to https://www.melbournecb.com.au/welcome-to-melbourne/
Image of Melbourne International Comedy Festival courtesy of Visit Melbourne
5th June 2020 - Ambitious revegetation project undertaken to green Melbourne
31st May 2020 - Melbourne Music Week set to return in November
9th March 2020 - City of Melbourne looks to invigorate Federation Square
22nd January 2020 - Melbourne Convention Bureau reassures incentive groups following bushfire crises
23rd October 2019 - Melbourne Convention Bureau appoints new chief executive
18th September 2019 - Melbourne Convention Bureau wins Design Award for virtual reality
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!