AusLeisure

The Melbourne Convention Bureau has welcomed the State Government’s long-term investment of $43 million over four years to support the Melbourne Convention Bureau (MCB) and Business Events Victoria in acquiring business events for the state.

MCB Chief Executive Julia Swanson notes “this commitment recognises the essential role business events play in the Victorian visitor economy, and their contribution to innovation, job creation, trade and investment opportunities, for the benefit of the whole community.

“The business events sector has been one of the hardest hit by the COVID-19 pandemic and these measures not only support the business events sector now, they also ensure we can sustain and grow the sector for the future.”

Despite the pandemic, MCB’s work in international markets has continued to secure high yield events for the city out to 2028.  These events deliver significant direct revenue to the Victorian business events supply chain and reinforce Melbourne’s international profile as a global events city.

This investment will also boost MCB’s presence in the national business event space and allows for a greater focus targeting short lead-time business events. The National Business Events Program, a new funding initiative announced last month, will continue to provide eligible business event organisers cash grants to offset costs for hosting business events in Greater Melbourne, driving business to the supply chain when it’s most needed.

As Victoria’s lead agency in acquiring and delivering business events, MCB is currently managing $547 million worth of bids that have the potential to contribute 254,000 room nights for the hotel and accommodation sector. This is a very healthy pipeline of potential events for Melbourne.

Related Articles

12th April 2021 - Melbourne Convention Bureau announces available funding to offset business events costs

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26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19 

10th June 2020 - Melbourne Convention Bureau reorganises digital delivery to help promotion of events

22nd January 2020 - Melbourne Convention Bureau reassures incentive groups following bushfire crises

23rd October 2019 - Melbourne Convention Bureau appoints new chief executive

18th September 2019 - Melbourne Convention Bureau wins Design Award for virtual reality

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