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Lift Brands investment to fast-track Fitstop’s global expansion plans

Lift Brands investment to fast-track Fitstop’s global expansion plans
June 28, 2021

US-based global fitness and wellness company Lift Brands has announced that it has acquired a 30% stake in Brisbane-founded functional training franchise Fitstop.

One of the world’s largest wellness franchises, with brands including Snap Fitness and Fitness On Demand, Lift Brands has more than 2500 clubs across 26 countries and 1.5 million members worldwide.

Motivated to buy into Fitstop to gain exposure to the functional fitness market, Lift Brands Global Chief Executive, Ty Menzies explained “as a leader in fitness franchising, Lift Brands has both developed great bands and made strong strategic partnerships to enhance our offering for both our members and our franchisees.

“Our partnership with FitStop will allow Lift Brands to diversify into the significantly trending space of athletic functional fitness and open the door to our franchisees to invest in an on-trend, fast-growing and very exciting offering in FitStop.”

Looking to fast-track the Australia-based company’s global footprint and open doors to Lift Brands’ global network, Menzies added “we are extremely excited to announce (this) strategic partnership.”

Fitspot founder Peter Hull started the functional fitness business in 2017 and has seen it grow to 11,000 members, up from 3500 before the pandemic.

Set to open its 50th store, growing its revenue by 50% year-on-year and generating $10 million of revenue across the network in 2020, Fitstop is on track to record $15 million in revenue in the 2021 financial year.

As part of the multi-million dollar investment, Lift Brands Asia Pacific Chief Executive, Chris Caldwell is joining the Fitstop board alongside Peter Hull and Chairman Stuart Cook.

Explaining that Fitstop’s individual locations’ performance and cultural alignment are two attributes of the partnership, Caldwell noted “Fitstop presented as a very well managed business both operationally and financially. The performance of their individual locations is outstanding, but most of all, we are culturally aligned.

“Our values as a business, and even on a personal level, were the perfect match to Pete’s and the Fitstop team.

“The integration and connection they have with their individual franchisees is quite special and we cannot wait to be a key partner in their growth.”

With Fitstop’s next phase of growth to involve introducing Fitstop to the New Zealand market, followed by the UK and US on a larger scale, Hull added “this partnership has been months in the making, and we couldn’t be happier to collaborate with a network of like-minded leaders in the industry,” said Hull. “This is a huge milestone for both brands and really puts us on the fitness map.”

Lift Brands has 600 clubs either open or in development across Australia, New Zealand and the Asia Pacific.

Images: Fitstop's Peter Hull (left) and Lift Brands APAC Chief Executive Chris Caldwell (right). Credit: Lift Brands.

Related Articles

5th May 2021 - Lift Brands announces the executives to lead under its #OneTeam initiative

12th March 2021 - Fitstop reaches 10,000 member landmark

22nd February 2021 - FRANdata gives Snap Fitness 5-Star franchise rating

27th January 2021 - Snap Fitness starts 2021 with nine new clubs in nine weeks

21st January 2021 - Fitstop Australia co-founders to split

24th November 2020 - Snap Fitness raises $66,000 to support mental health initiatives

20th August 2020 - Snap Fitness strengthens global leadership team

12th August 2020 - Snap Fitness reports rise in club memberships following COVID lockdown

6th August 2020 - Fitness On Demand adds sales expert to Australian team

11th March 2020 - Snap Fitness franchisor announces plans for 300 locations in Japan

26th November 2019 - Lift Brands’ Ty Menzies joins ExerciseNZ board

24th October 2019 - Lift Brands introduces mentoring program to help investors achieve Snap Fitness and 9Round franchise ownership dreams

19th September 2019 - Fitstop to highlight business opportunities at The Fitness Show in Melbourne

12th September 2019 - Fitstop doubles studio numbers in just two years

1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises

15th July 2019 - Fitstop expansion continues in Melbourne

4th May 2019 - Fast growing Fitstop opens first functional training facility in Melbourne

29th April 2019 - Fitstop eyes Australia-wide franchise expansion

31st January 2019 - New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

8th January 2019 - Investor named Chairman of expanding Fitstop Australia

27th April 2018 - Fitstop gets backing from payment solutions provider


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