AusLeisure

International franchisor Lift Brands, the parent brand for leading fitness franchises  including Snap Fitness, 9Round International Franchise, YogaFit Studios Franchise, and Fitness On Demand, has today announced a series of appointments designed to strengthen its global leadership team, including a new Global Chief Executive and APAC Chief Executive.

Ty Menzies (pictured above), former Lift Brands APAC Chief Executive, has been appointed Lift Brands Global Chief Executive, and will focus on helping each brand navigate business obstacles in the midst of COVID-19.

Menzies notes “even though times are tough right across our network, we have supported each other and remained resilient through our #OneTeam mentality.

“Together, our leadership team is focused on how we can best support our franchisees, and we are excited to see what the future holds as we help the world to prioritise health and fitness.”

Current Lift Brands APAC Chief Operating Officer, Andy Peat (pictured above), has been appointed Lift Brands Global Chief Product Officer. Peat will look to pinpoint areas of opportunity for the brands to make an impact in the lives of franchisees and members. 

Menzies’ elevation within the company created an opening for external talent to lead the APAC region, and Lift Brands has appointed experienced franchise executive Chris Caldwell (pictured below) as APAC Chief Executive.

Caldwell will focus on club success and will lead the launch of Snap Fitness in Japan later this year. Over the past 15 years, Caldwell has served in senior executive roles at a variety of organisations instilling confidence and creating momentum, including Bakers Delight, Pie Face and Lenard’s Chicken.

Lift Brands is devoted to investing in team members, adopting a #OneTeam mentality to describe its determination to support franchisees who are running small businesses and weathering the current economic storm. In the APAC region, Lift Brands has responded to a series of club closures resulting from government mandated lockdowns by ceasing corporate billing if a club is closed in order to put franchisees wellbeing above profits.

Image top Lift Brands Global Chief Executive, Ty Menzies; image centre Lift Brands Global Chief Product Officer, Andy Peat; and image above Lift Brands APAC Chief Executive, Chris Caldwell 

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