Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign
Les Mills has unveiled plans to activate the fitness industry’s COVID-19 recovery with the largest ever global fitness event - World United - a new campaign to help clubs reactivate paused members and attract new ones.
Expected to be the largest ever global fitness event, World United will see the synchronised launch of live and online fitness celebrations involving tens of thousands of fitness facilities and trainers worldwide kicking off from 19th September onwards.
The milestone activation will see clubs across the globe open their doors (or live-stream where necessary) to members and prospects for a thrilling day of fitness festivities. This will include the exclusive release of new United-themed Les Mills workouts, filmed during lockdown by 374 of the world’s top Instructors across 48 different countries.
For Les Mills Asia Pacific’s Club Partners, World United is a business accelerator, designed to support their relaunch strategies. It will help clubs to re-engage existing members and attract new ones through a marquee event that will dial up the fun factor and offer a strong PR hook for clubs to generate added buzz and publicity.
To help clubs successfully plan, promote, and prepare for World United launch activations, Les Mills has created a powerful World United campaign with photography and videos created by world-leading artists like Carlos Serrao.
Clubs and Instructors can publicise their World United activities with a collection of marketing and relaunch resources, as well customisable event assets (print and digital) available from the World United campaign hub.
Les Mills Asia Pacific Chief Executive, Ryan Hogan notes “the resilience and resourcefulness our sector has shown in helping the world to keep moving during lockdown has been truly inspiring, and we’ve been proud to play a part in supporting our Club Partners and Instructors with digital solutions to overcome lockdown.
"Multiple reports and post-lockdown surveys have shown that the social elements such as group fitness and interactions with staff, are going to be the biggest drivers of recovery for fitness businesses and health clubs. Because after so many months of being kept apart, communities are yearning for human interaction and deeper connections so a unique opportunity exists to nurture the social aspects of our industry’s offerings.
“With health now everyone’s top priority, there are huge opportunities for clubs to attract new members and emerge as a stronger and more vital cog in society than ever before. The World United campaign is all about helping the industry to usher in a new growth phase and that’s why there is no Les Mills branding in this campaign – it is designed solely to promote our Club Partners and their Instructors.”
Fitness facilities across more than 100 countries worldwide are expected to celebrate World United, supported by a host of international fitness celebrities, as well as the Prime Minister of New Zealand, Jacinda Ardern.
In the campaign launch video for World United, Prime Minister Ardern advises “Right now, we are obviously facing a major health challenge. But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.
“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”
To find out more about World United visit www.lesmills.com.au/united
5th February 2020 - Les Mills to stage Q1 Super Workshop in Brisbane
4th February 2020 - Les Mills looks to revitalise BORN TO MOVE in Australia
6th January 2020 - Les Mills suggests the top 10 fitness trends for 2020
12th October 2019 - Les Mills energises Sydney’s Fox Studios
8th August 2019 - Les Mills filming to be held in Australia for the first time
27th November 2018 - Les Mills New Lynn named New Zealand’s supreme club of the year
23rd November 2018 - Les Mills Asia Pacific names new Chief Executive
30th October 2018 - Users drive development of new Les Mills resistance band technology
25th October 2018 - Reebok Les Mills Live to return to Singapore in 2019
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!