Snap Fitness franchisor announces plans for 300 locations in Japan

March 11, 2020

International franchisor Lift Brands has announced a partnership with Global Fitness Japan Co., Ltd. to expand its Snap Fitness brand into Japan with the opening of 300 locations across the country.

Planning is underway for the flagship location in Tokyo, which is expected to open this year. Additional locations will soon follow in Osaka and other regions.

Lift Brands APAC Chief Executive Ty Menzies said he is excited to work with Global Fitness Japan Co., Ltd. to expand the Snap Fitness brand further into Asia advising “Snap Fitness has a proud history in Australia and New Zealand, building a strong consumer brand in the market and delivering a valuable investment for club owners.

“Over the years we’ve become more than just a convenience gym; our programs have evolved to encompass holistic health and wellbeing using leading equipment and technologies to help members achieve their goals. I have no doubt our model will be extremely well received in Japan.”

The partnership will be managed by Lift Brands APAC team, headquartered in Brisbane, Australia.

Japan is the World’s 11th most populous country, with 126 million people. Only 3.3% have a gym membership, presenting an opportunity to change lives.

Global Fitness Japan Co., Ltd.’s Chief Executive and General Manager, Kazuki Takenouchi added “Snap Fitness has been successfully providing innovative fitness services in a sustainable manner across the world for over 15 years.

“Global Fitness Japan believes Snap Fitness will enhance the wellness of all people’s lives in Japan by providing technology-based, results-driven workouts.”

In February, representatives from Global Fitness Japan Co., Ltd. attended “Snap University” in Minnesota to understand Snap Fitness’ focus on sustainable innovation, boutique atmosphere and latest technology.

Global Fitness Japan Co., Ltd.’s Director and Chief Operating Officer, Naoto Shibuya noted “we decided to team up to achieve the mission of wellness for all people. Embracing the knowledge and experience of Snap Fitness, Global Fitness Japan will offer our members a variety of innovative services such as machine training, personal training, Heart Rate Training, and Virtual Training.”

Lift Brands APAC develops, manages and operates the 9Round franchise system in Australia and New Zealand, and the Snap Fitness franchise system across Australia, New Zealand and now Japan.

Image: Lift Brands APAC Chief Executive Ty Menzies

6th February 2020 - Snap Fitness expands into Tasmania

9th January 2020 - Snap Fitness expands Brisbane Lions partnership

29th November 2019 - Snap Fitness Club defibrillator helps save member’s life

24th October 2019 - Lift Brands introduces mentoring program to help investors achieve Snap Fitness and 9Round franchise ownership dreams

22nd October 2019 - Snap Fitness launches five new clubs in five weeks

9th October 2019 - Snap Fitness backs Mental Health Awareness Week

10th September 2019 - Brisbane Lions secure Snap Fitness sponsorship

31st January 2019 - New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

21st September 2018 - Snap Fitness franchises around the world to use Myzone technology

31st August 2017 - Snap Fitness offers ‘less intimidating environments’ for older exercisers

10th July 2017 - Snap Fitness claim it is not responsible for PT’s actions in negligence lawsuit

29th November 2016 - Double awards for Queenstown’s Snap Fitness club

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