AusLeisure

International franchisor Lift Brands has announced a partnership with Global Fitness Japan Co., Ltd. to expand its Snap Fitness brand into Japan with the opening of 300 locations across the country.

Planning is underway for the flagship location in Tokyo, which is expected to open this year. Additional locations will soon follow in Osaka and other regions.

Lift Brands APAC Chief Executive Ty Menzies said he is excited to work with Global Fitness Japan Co., Ltd. to expand the Snap Fitness brand further into Asia advising “Snap Fitness has a proud history in Australia and New Zealand, building a strong consumer brand in the market and delivering a valuable investment for club owners.

“Over the years we’ve become more than just a convenience gym; our programs have evolved to encompass holistic health and wellbeing using leading equipment and technologies to help members achieve their goals. I have no doubt our model will be extremely well received in Japan.”

The partnership will be managed by Lift Brands APAC team, headquartered in Brisbane, Australia.

Japan is the World’s 11th most populous country, with 126 million people. Only 3.3% have a gym membership, presenting an opportunity to change lives.

Global Fitness Japan Co., Ltd.’s Chief Executive and General Manager, Kazuki Takenouchi added  “Snap Fitness has been successfully providing innovative fitness services in a sustainable manner across the world for over 15 years.

“Global Fitness Japan believes Snap Fitness will enhance the wellness of all people’s lives in Japan by providing technology-based, results-driven workouts.”

In February, representatives from Global Fitness Japan Co., Ltd. attended “Snap University” in Minnesota to understand Snap Fitness’ focus on sustainable innovation, boutique atmosphere and latest technology.

Global Fitness Japan Co., Ltd.’s Director and Chief Operating Officer, Naoto Shibuya noted “we decided to team up to achieve the mission of wellness for all people. Embracing the knowledge and experience of Snap Fitness, Global Fitness Japan will offer our members a variety of innovative services such as machine training, personal training, Heart Rate Training, and Virtual Training.”

Lift Brands APAC develops, manages and operates the 9Round franchise system in Australia and New Zealand, and the Snap Fitness franchise system across Australia, New Zealand and now Japan.

Image: Lift Brands APAC Chief Executive Ty Menzies

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