Latest News

Back to Latest News back

 

New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’
January 31, 2019

Lift Brands, the parent company of global fitness franchises and brands - including Snap Fitness, YogaFit and Fitness On Demand - has made changes to its management team in order to drive a new strategic vision during 2019.

Peter Taunton, Lift Brands' founder and Chief Executive, is stepping down to take up the role of non-executive Chair - described as a strategic advisory role.

Current Chief Operating Officer Tom Welter will lead the US-based group on an interim basis, as it conducts a "thoughtful and thorough" search for a permanent Chief Executive.

Since its launch in 2003, Lift Brands has grown to more than 2,000 franchise locations across 27 countries, with sites in the US, Australia, New Zealand, Canada, Spain, and the UK. It opened more than 100 locations across its portfolio last year.

The change in leadership is part of plans to ring in "significant changes" in 2019.

These include a focus on functional fitness and HIIT, new club designs and enhanced support of members.

Taunton explained “my personal journey has been a remarkable and gratifying one.

“I’m extremely proud of the company’s growth and the talented leadership team.

"Building and handing off a company to capable hands is the dream of every entrepreneur. The future for Lift Brands is incredibly bright.”

Image: Peter Taunton, Lift Brands' founder and Chief Executive.

Related Articles

2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration

21st September 2018 - Snap Fitness franchises around the world to use Myzone technology

18th July 2018 - Fitness On Demand’s virtual fitness platform to deliver Zumba workouts

11th October 2017 - Fitness On Demand and SH1FT to give fitness studios access to high intensity functional training

31st August 2017 - Snap Fitness offers ‘less intimidating environments’ for older exercisers

24th March 2017 - Fitness On Demand reinvents GROUP Training

29th November 2016 - Double awards for Queenstown’s Snap Fitness club

25th August 2016 - Fitness On Demand helps reinvent the hotel fitness centre experience

21st August 2016 - Fitness On Demand maintains recognition as fast-growing business

18th August 2015 - Snap Fitness partners with Qantas for members to earn frequent flyer points

15th November 2012 - Snap Fitness introduces altitude training at Morningside gym

30th October 2012 - Snap Fitness celebrates 100th Club opening in Australasia

4th October 2010 - Snap Fitness plans for 200 clubs

7th December 2009 - Snap Fitness to flex more muscle in India

27th May 2009 - Snap Fitness to expand into Australia and New Zealand


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business