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Immersive Octopod attraction opened at SEA LIFE Shanghai
Merlin Entertainments and China’s Silvergate Media have announced the opening of the launch of the underwater Octonauts experience at Changfeng Ocean World in Shanghai.
Part of Merlin’s global SEA LIFE aquarium chain, the newly launched attraction sees guests enter a contained Octopod capsule where they are surrounded by a diverse display of marine life, including spotted eagle and cownose rays and other tropical marine life.
Located in the aquarium’s new ‘Ray Bay’ area, visitors can enjoy meeting Octonauts characters, including Captain Barnacles and Kwazii and Peso while learning about the oceans of the world and sea life preservation.
Advising that the new experience is already proving popular with families, Matthew Williams, Senior Brand Director Midway at Merlin Entertainments, commented “we are delighted to have opened the world’s biggest Octonauts experience … immersing families in a heroic underwater adventure with their favourite characters from the series.
“Octonauts is an ideal IP for Sea Life with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe.”
Guests arealso be able to take home merchandise, with a range of Octonauts products available to buy on-site at a dedicated SEA LIFE gift shop.
Changfeng Ocean World/SEA LIFE Shanghai welcomes over 500,000 visitors annually and the new attraction opens ahead of the major new content launch for Octonauts’ new spin-off series.
With Octonauts: Above & Beyond set to debut globally this autumn, the new Octonauts experience in Shanghai builds on the momentum of previous multi-territory partnerships with Silvergate at SEA LIFE Aquariums in the UK, Europe, Australia and the USA, with additional new activations due to be announced later this year.
Ron Allen, Executive Vice President - Commercial at Silvergate Media, added “this promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”
The new Octonauts experience is located within the redeveloped ‘Ray Bay’ area of Chengfeng Ocean World/ SEA LIFE Shanghai that was previously home to two beluga whales, Little Grey and Little White, who now reside in an open water sanctuary in Iceland.
The Beluga Whale Sanctuary is the first of its kind, created by registered marine charity The SEA LIFE Trust with support from Merlin Entertainments and Whale and Dolphin Conservation (WDC), with the aim of providing formerly captive beluga whales with a safe and more natural home.
For more information go to www.sealifetrust.org
Images of the Octonauts experience at Changfeng Ocean World/SEA LIFE Shanghai courtesy of Merlin Entertainments/Silvergate Media .
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19th January 2021 - 2021 IAAPA Expo Asia to be staged in Shanghai in August
13th January 2021 - Over 100 endangered White’s Seahorses born at SEA LIFE Sydney Aquarium
21st December 2020 - Chinese amusement trade exhibitions look forward to 2021
13th November 2020 - SEA LIFE Sydney Aquarium celebrates recycling week with Seabin commitment
22nd October 2020 - Visitors at zoo in Shanghai see worker killed by bear
28th September 2020 - Beluga whales take their first swim in open water sanctuary
28th June 2020 - Plans move forward for new dolphin sea sanctuary at Coffs Harbour
23rd April 2020 - China’s Wuhan Zoo reopens after three-month lockdown
24th December 2019 - Formal opening for new integrated resort on China’s Hengqin Island
18th November 2019 - Merlin Entertainments announces Legoland Shanghai development
30th September 2019 - Merlin Entertainments announce plans for LEGOLAND Resort in Western China
28th June 2019 - Lego owners lead £5 billion acquisition of Merlin Entertainments
21st April 2019 - Oman Aquarium opens within the Mall of Muscat
27th April 2015 - Chengdu Cube Oceanarium recognised with two Guinness World Records
4th April 2012 - Rare dolphins boosted by South Island sea sanctuary
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