Merlin Entertainments and Silvergate Media to launch biggest Octonauts attraction at SEA LIFE Shanghai

January 10, 2020

Merlin Entertainments and Silvergate Media to launch biggest Octonauts attraction at SEA LIFE Shanghai

Leading global attractions operator, Merlin Entertainments, with brands including LEGOLAND, Madame Tussauds, SEA LIFE and the Dungeons, has announced its partnership agreement with Silvergate Media to introduce Octonauts to Changfeng Ocean World, part of the SEA LIFE global aquarium chain.

The immersive Octonauts experience will be the first in China and the largest Octonauts attraction worldwide.

Opening in June 2020, the attraction will create an authentically themed experience that will give families the opportunity to play and explore in a fully submersed Octopod [capsule] within Changfeng Ocean World’s huge new ‘Stingray Bay’ experience.

Visitors to the new attraction will join their favourite characters including Captain Barnacles, Kwazii and Peso, and learn about the world’s oceans and sea life.

Guests will also be able to purchase Octonauts products in a dedicated gift shop.

The attraction builds on the momentum of previous SEA LIFE partnerships with Silvergate Media in the UK, Europe, Australia and the US, with additional new activations due to be announced later this year.

Silvergate Media’s animated TV show, Octonauts, continues to appeal to audiences around the world with the show’s storytelling, educational narratives and compelling characters enabling it to cross cultural divides.

Currently, Silvergate is readying the launch of the fifth season of Octonauts which will air this year.

Anthony Newman, SEA LIFE Global Brand Marketing Director, Merlin Entertainments advises “fun and discovery are at the core of what we do at Merlin and that is why Octonauts is an ideal fit for us. The new attraction will bring Octonauts to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World.”

Ron Allen, EVP Commercial, Silvergate Media added “our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands. This new interactive adventure with Changfeng Ocean World will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment - it’s a perfect brand synergy.”

Image courtesy of Silvergate Media and Merlin Entertainments

18th November 2019 - Merlin Entertainments announces Legoland Shanghai development

30th September 2019 - Merlin Entertainments announce plans for LEGOLAND Resort in Western China

28th June 2019 - Lego owners lead £5 billion acquisition of Merlin Entertainments

16th May 2019 - Merlin Entertainments signs up to global disability campaign

6th March 2019 - Merlin Entertainments’ Victorian attractions reveal school holiday activity plans

28th November 2018 - Merlin Entertainments opens children’s immersive indoor attraction in Shanghai

17th October 2018 - New brands and resort theme parks drive Merlin Entertainments growth

12th October 2018 - Merlin Entertainments looks at Australian expansion

3rd August 2018 - Merlin Entertainments sees profits fall through first half of 2018

10th July 2018 - Merlin Divisional Director makes statement after Sydney Tower Eye fatality

29th June 2018 - Merlin Entertainments announces creation of SEA LIFE Trust Beluga Whale Sanctuary

15th March 2018 - Merlin Entertainments reveals plans to develop LEGOLAND Discovery Centre in Beijing

18th October 2017 - Merlin Entertainments performance impacted by terror fears

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