Latest News

Back to Latest News back

 

Merlin Entertainments reveals plans to develop LEGOLAND Discovery Centre in Beijing

Merlin Entertainments reveals plans to develop LEGOLAND Discovery Centre in Beijing
March 15, 2018

Global visitor attractions giant Merlin Entertainments has announced that, building on its existing attractions in China, it will open a LEGOLAND® Discovery Centre in Beijing.

LEGOLAND® Discovery Centre Beijing, which is due to open at the city’s Long Hu Beijing Chang Ying Tian Jie mall in 2019, will be a unique indoor attraction, specifically designed for children aged from three to 10 years and their families.

It will provide interactive and educational experiences, including a range of LEGO play areas, rides, LEGO Master Model Builder classes, party rooms, a 4D cinema and a MINILAND.

MINILAND areas are localised to each destination and there will be an opportunity for the local community to nominate local landmarks at a later date.

When completed, LEGOLAND® Discovery Centre Beijing will complement Merlin’s visitor leisure experiences in the city, with Madame Tussauds already in operation and Little BIG City due to open later this year.

The Company also has a number of study agreements in place for LEGOLAND parks in China.

Announcing the new attraction, Merlin Entertainments Chief New Openings Officer, John Jakobsen advised “we are delighted to be introducing our latest offer in Beijing which will mark our 13th attraction in China.

“The country is an exciting and important market for Merlin as we increase the geographical diversification of our attractions and continue the Midway roll out that is set to accelerate this year, particularly in Asia.”

‘Midway’ attractions are high quality, branded, indoor attractions, with a typical 1-2 hour dwell time, located in city centres, shopping malls or resorts. There are over 100 Midway attractions across 21 countries, with five established brands: SEA LIFE, Madame Tussauds, The Eye (observation attractions), The Dungeons and LEGOLAND Discovery Centres.

In China, Merlin currently operates eight Midway attractions, including Madame Tussauds Hong Kong, Madame Tussauds Shanghai, Chang Feng Ocean World (Shanghai), Madame Tussauds Wuhan,  Madame Tussauds Beijing, LEGOLAND Discovery Centre Shanghai, Madame Tussauds Chongqing and SEA LIFE Centre Chongqing.

A LEGOLAND Discovery Centre and SEA LIFE Centre will also open in Shenyang in 2018. 

Images show the Legoland Discovery Centre in Melbourne.

5th February 2018 - LEGOLAND MALAYSIA TO EXPAND WITH NEW SEA LIFE AQUARIUM

18th October 2017 - MERLIN ENTERTAINMENTS PERFORMANCE IMPACTED BY TERROR FEARS 

22nd July 2017 - POOR TICKET SALES SEE LEGOLAND JAPAN REDUCE OPENING DAYS

18th April 2017 - LEGOLAND DISCOVERY CENTRE OPENS IN MELBOURNE

14th January 2017 - LEGOLAND WATERPARK OPENS IN DUBAI 

15th November 2016 - INVESTMENTS IN CHINA’S THEME PARKS DRIVING ASIAN TOURISM 

27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH 

27th April 2016 - MERLIN ENTERTAINMENTS MARKS FIVE YEARS OF OPERATIONS IN AUSTRALASIA 

3rd March 2014 - MADAME TUSSAUDS TO OPEN IN BEIJING, LEGOLAND TO BE DEVELOPED IN DUBAI

Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business