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Global visitor attractions giant Merlin Entertainments has announced that, building on its existing attractions in China, it will open a LEGOLAND® Discovery Centre in Beijing.

LEGOLAND® Discovery Centre Beijing, which is due to open at the city’s Long Hu Beijing Chang Ying Tian Jie mall in 2019, will be a unique indoor attraction, specifically designed for children aged from three to 10 years and their families.

It will provide interactive and educational experiences, including a range of LEGO play areas, rides, LEGO Master Model Builder classes, party rooms, a 4D cinema and a MINILAND.

MINILAND areas are localised to each destination and there will be an opportunity for the local community to nominate local landmarks at a later date.

When completed, LEGOLAND® Discovery Centre Beijing will complement Merlin’s visitor leisure experiences in the city, with Madame Tussauds already in operation and Little BIG City due to open later this year.

The Company also has a number of study agreements in place for LEGOLAND parks in China.

Announcing the new attraction, Merlin Entertainments Chief New Openings Officer, John Jakobsen advised “we are delighted to be introducing our latest offer in Beijing which will mark our 13th attraction in China.

“The country is an exciting and important market for Merlin as we increase the geographical diversification of our attractions and continue the Midway roll out that is set to accelerate this year, particularly in Asia.”

‘Midway’ attractions are high quality, branded, indoor attractions, with a typical 1-2 hour dwell time, located in city centres, shopping malls or resorts. There are over 100 Midway attractions across 21 countries, with five established brands: SEA LIFE, Madame Tussauds, The Eye (observation attractions), The Dungeons and LEGOLAND Discovery Centres.

In China, Merlin currently operates eight Midway attractions, including Madame Tussauds Hong Kong, Madame Tussauds Shanghai, Chang Feng Ocean World (Shanghai), Madame Tussauds Wuhan,  Madame Tussauds Beijing, LEGOLAND Discovery Centre Shanghai, Madame Tussauds Chongqing and SEA LIFE Centre Chongqing.

A LEGOLAND Discovery Centre and SEA LIFE Centre will also open in Shenyang in 2018. 

Images show the Legoland Discovery Centre in Melbourne.

5th February 2018 - LEGOLAND MALAYSIA TO EXPAND WITH NEW SEA LIFE AQUARIUM

18th October 2017 - MERLIN ENTERTAINMENTS PERFORMANCE IMPACTED BY TERROR FEARS 

22nd July 2017 - POOR TICKET SALES SEE LEGOLAND JAPAN REDUCE OPENING DAYS

18th April 2017 - LEGOLAND DISCOVERY CENTRE OPENS IN MELBOURNE

14th January 2017 - LEGOLAND WATERPARK OPENS IN DUBAI 

15th November 2016 - INVESTMENTS IN CHINA’S THEME PARKS DRIVING ASIAN TOURISM 

27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH 

27th April 2016 - MERLIN ENTERTAINMENTS MARKS FIVE YEARS OF OPERATIONS IN AUSTRALASIA 

3rd March 2014 - MADAME TUSSAUDS TO OPEN IN BEIJING, LEGOLAND TO BE DEVELOPED IN DUBAI

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