Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Gold Coast tourism suffers $40 million dip due to Coronavirus and bushfires impact
The Gold Coast tourism industry is down around $40 million following the outbreak of the coronavirus in China and the recent bushfires.
Speaking to myGC, Destination Gold Coast Chief Executive, Annaliese Battista said the latest setback from the coronavirus “couldn’t have come at a worse time”
She advised “Australia is one of the most popular destinations for the Chinese, and in fact China is the Gold Coast’s largest international market.
“So we are seeing cancellations already and we do expect that to last for several months.”
Figures show cancellations are already around 20%, with long term estimates not showing any hope of an upswing.
Battista told myGC ”we could be in a bit of a predicament for quite some time”, adding "at the moment our very rough estimate – and this is best case scenario and assuming that coronavirus is resolved soon – is that we’ve already taken, as an industry, about a $40 million hit,” she said.
With 92% of the visitors to the Gold Coast from within Australia, Battista says they will be focusing their messaging on the local market, alongside New Zealand.
She concluded that when the Coronavirus threat has passed, she says the Gold Coast will be ready to “welcome the Chinese tourists back with open arms”.
3rd February 2020 - Gold Coast’s Green Bridge connecting HOTA to Chevron Island opens
31st January 2020 - Coronavirus declared global health emergency by World Health Organization
31st January 2020 - Queensland Government plans for eco project west of the Gold Coast
9th January 2020 - Bushfires have massive impact on Australian tourism industry
5th January 2020 - Bushfires push numerous Australian animal species towards extinction
20th November 2019 - Major Events Gold Coast names inaugural Chief Executive
18th March 2019 - Gold Coast dive attraction moves to next stage
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