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Genesis Health and Fitness Chief Executive positive about 2021 resurgence

Genesis Health and Fitness Chief Executive positive about 2021 resurgence
March 3, 2021

Following a challenging 2020 due to the lockdown of gyms across Australia, Genesis Health and Fitness Chief Executive, Ian Jensen-Muir had advised that the group is off to a strong start in 2021.

As at the end of February, memberships levels across the national network of Genesis Health and Fitness franchises are back to 96% of pre-covid levels, including Victoria which was seriously impacted by extended lockdowns.

Advising that this is an achievement the whole team is proud of, Jensen-Muir (pictured below) stated "gyms were one of the hardest affected, being amongst the first facilities to close down and the last allowed to re-open, and even into this year we’re facing more isolated closures.

“Extending our program online through the Home Fitness Network was key to getting through the lockdown periods and continues to assist us as we manage hot spots and state-based lockdowns that are continuing throughout this year.”

Looking forward, the Belgravia Health and Fitness business is focssuing on in-club innovations along with more flexible franchising options, with Jensen-Muir adding "from a member perspective there are two key pivots we’ve already made for 2021 - strengthening community and online extension of the gym environment. Community has always been a big part of our offering at Genesis health + Fitness, but it’s more important now than ever before.

“We’re also looking to implement major innovations across the network this year that will bring more services and support under one gym roof and to tap into a growing interest from the market in wellness and achieving balance in one’s approach to health.

“We’ll be rolling out technology like body scanners and massage guns – it’s all about convenience and making it easier for members to achieve their goals without having to visit various providers at different locations.

“There will also be new offerings in the wellness space.”

For its franchises, the business is developing a number of innovative offers with additional technology and flexibility for new franchisees working in a reduced footprint model.

Here Jensen-Muir notes "some of the new site options may be up to one fifth of the size of some of our larger facilities and will focus on offering only the core, ‘hero’ elements of the Genesis model.

"This cost-effective option will appeal to many new franchisees and open up additional opportunities in regional Australia as well.”

Overall, Jensen-Muir is very optimistic about the group's prospects in 2021, concluding “I think this perspective is shared by most in the industry who have been prepared to innovate.

"While 2020 was particularly challenging because what we faced was new, this year is a different story as we now know much more about what we’re dealing with.”

The group's portfolio includes Genesis Health + Fitness, Coaching Zone Group Personal Training and Ninja Parc Indoor Obstacle Course.

Affiliated with JUMP! Swim Schools and BK’s Gym and Swim, Belgravia Health and Fitness supports more than 100 franchise locations across the country.

Related Articles

2nd March 2021 - VIC Active continues to highlight the safety of fitness centres

23rd February 2021 - Fitness Australia’s Barrie Elvish highlights the value of health

17th February 2021 - JUMP! Swim Schools report strong start to 2021

14th February 2021 - London’s 1Rebel set for first Australian gym launch

10th February 2021 - Evolution Wellness to launch boutique FIRE Fitness brand in Australian market

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

7th January 2021 - Ninja Parc set to open third facility

24th December 2020 - Belgravia Kids to open sixth gymnastic facility in Melbourne in January 2021

22nd December 2020 - Sports Community acquired by Belgravia Group in bid to reverse post-COVID downturn in sport volunteers

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

21st May 2020 - Genesis’ reopened Western Australian clubs deliver supervised group fitness

14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club

26th July 2019 - ‘Commando Steve’ named new Coaching Zone ambassador

10th April 2019 - Rebranded Genesis Health and Fitness club operational in Ballarat

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

18th September 2017 - Genesis Fitness reaches 20 years of operations

16th August 2017 - Genesis Fitness Melton’s Swim School wins Life Saving Victoria Award

10th August 2016 - Genesis Fitness launches the Coaching Zone as ‘the future for group fitness’

23rd December 2015 - Genesis offers new fitness franchises and area development opportunities

28th March 2015 - More Genesis Fitness clubs move to 24/7 opening

11th August 2014 - 2,500 Australians complete Genesis Fitness Clubs’ body transformation challenge

1st November 2012 - Management change at Genesis Fitness Clubs


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