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FIBO China offers new venue, more exhibitors and expanded content
The organisers of FIBO CHINA have announced that, as a result of the event’s growth, its fifth edition is to be staged at the Shanghai National Exhibitions and Conference Centre - the world’s second-largest exhibition venue.
To be held from 16th to 18th August, FIBO China’s relocation is enabling the event to offer an expanded exhibition area (across 40,000 metre² of space) – and supporting program.
As a result, top international fitness brands including DHZ Fitness, Intenza, Life Fitness, Matrix, Miha Bodytec, Precor, Sports Art, Technogym and X-Body will be using FIBO China to expand their foothold in the growing Asian fitness market.
With growing awareness of fitness in China driving the expansion of FIBO China, event organiser Reed Exhibitions Deutschland’s international industry experience is once again dovetailing with Reed Sinopharm Exhibitions’ knowledge of the Asian market to offer this unique marketplace that will feature 350 exhibitors and attract 25,000 visitors.
FIBO China will this year focus on a range of key areas including healthy nutrition, aqua fitness, electric muscle stimulation (EMS) and equipment.
Outlining this emphasis a statement from FIBO China advises “(a) focus topic at this year’s trade show is aqua fitness ... whether it’s new aqua fitness course formats, pool installations or water purification systems, exhibitors will offer a variety of solutions for studio operators.”
The statement adds “EMS first became a topic at FIBO China in 2016 (and) 10 companies will exhibit in this area in 2018, offering visitors an even bigger selection of diverse EMS products.
“The exhibitors will also provide multiple solutions for operators looking for gym equipment and infrastructure. Products will range from multifunctional sports flooring to access control systems, energy saving ideas and shower systems to air purification systems.”
Business-focussed supporting program
FIBO China also helps to advance industry know-how in a fast-growing market. The show’s supporting program specifically addresses questions and issues on the minds of club operators, while targeting the sector’s investors as well as managers, trainers and instructors.
The main attraction, the FIBO CHINA Academy featuring the Fitness Industry Future Development Summit Forum, will be complemented by a vast lineup of sub-forums on topics such as rehabilitation, nutrition, female executives, management, marketing, retail, pools, youth physical fitness, human resources, finance, science and technology, and other club-related management issues.
Completing the agenda will be additional special areas and programs, such as the FIBO China Sharing and Experience Area, which allows exhibitors to present new technologies, products and models, and the Invited Buyer Matching Activity, which facilitates the making of new business contacts. To top it all off, another impressive banquet will mark the presentation of the FIBO China X Golden Lion Awards. Featuring an opening ceremony, product launches and numerous interviews, the FIBO China Media Experience Day will further raise the public profile of the fitness industry.
Reed Exhibitions also have a majority stake in Australia's Fitness Shows.
Click here for details of FIBO China 2018 in the Australasian Leisure Management industry Calendar.
4th October 2017 - FIBO CHINA VISITOR NUMBERS RISE BY 28%
25th August 2017 - CHINA’S MIDDLE CLASS DRIVING FITNESS INDUSTRY GROWTH
29th June 2017 - ASIA’S LEADING FITNESS TRADE SHOW GROWS BY 30%
23rd February 2017 - ASIAN FITNESS CLUB MERGER SEES CREATION OF EVOLUTION WELLNESS
20th July 2016 - F45 TRAINING SET TO REACH 700 FRANCHISES WORLDWIDE
1st July 2016 - FIBO CHINA TO CREATE A BRIDGE TO CHINA’S GROWING FITNESS MARKET
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