Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Asian fitness club merger sees creation of Evolution Wellness
Celebrity Fitness and Fitness First Asia have merged to create one of the largest fitness club networks in Asia.
The new entity, Evolution Wellness, will comprise 152 wholly-owned fitness clubs across the continent, serving 400,000 members with a combined staff of 7,000.
Fitness First Asia has clubs in Hong Kong (nine clubs), Indonesia (11), Malaysia (12), Philippines (13), Singapore (17) and Thailand (28) while Celebrity Fitness has operations in Malaysia (23 clubs), Indonesia (35) and Singapore (four).
Celebrity Fitness and Fitness First Asia recorded revenues of US$76 million and US$219 million respectively for the 2016 financial year.
Commenting on the merger, Simon Flint, the former Fitness First Asia and now Evolution Wellness Chief Executive, stated “we’re turning the page and beginning an exciting new chapter for Celebrity Fitness and Fitness First.
“Joining forces will allow us to operate with increased scale, reach, and efficiency, to enhance our members’ experience through the continued expansion of our club networks, faster innovation and product evolution, as well as improved service standards.
"I am honoured and proud to be leading this team; this merger creates a unique opportunity to build on the success of both brands, and I am confident we will further energise the Asia fitness market with the collective expertise and experience we now have as one unified team.”
Evolution Wellness’s plans include improving member access privileges across the network and adding new locations.
Celebrity Fitness Chief Executive Martin Darby added “Celebrity Fitness and Fitness First complement each other in their distinctive brand identities and market positioning. This merger will enable both brands to expand faster and move into new Asian countries. I look forward to assisting Evolution Wellness with this strategic expansion.”
Oaktree, a global investment firm, and Navis, a private equity company, will own an equal share in Evolution Wellness.
In September last, Quadrant Private Equity purchased Fitness First’s Australian clubs while DW Sports bought Fitness First UK and its 62-club portfolio.
Image: Simon Flint, former Fitness First Asia Chief Executive now heads Evolution Wellness.
30th November 2016 - FITNESS FIRST’S NEW ‘TITANIUM’ CLUB LAUNCHED AS AUSTRALIA’S FIRST ‘CONNECTED GYM’
29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA
19th August 2016 - ARDENT LEISURE SELLS GOODLIFE HEALTH CLUBS IN $260 MILLION DEAL
8th April 2016 - OWNERS LOOK AT SALE OF FITNESS FIRST’S GLOBAL OPERATIONS
24th January 2016 - FITNESS FIRST MARKS 10 YEARS IN THE MIDDLE EAST
31st August 2015 - FITNESS FIRST OPENS EXCLUSIVE GRAVITY CLUB IN SINGAPORE
4th December 2014 - FITNESS FIRST INDIA TO OPEN 30 NEW FITNESS CLUBS
3rd June 2014 - FITNESS FIRST TO EXPAND PHILIPPINES PRESENCE
22nd January 2014 - FITNESS FIRST AUSTRALIA REVEALS NEW APPROACH TO FITNESS
16th January 2014 - FITNESS FIRST TO MOVE BRAND UPMARKET WITH $490 MILLION GLOBAL REVAMP
28th June 2013 - CELEBRITY FITNESS TO OPEN 50 NEW CLUBS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!